Hybrid Field Marketing Data Analyst — AI-Driven Insights

Remote; San Francisco (CA); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health Insurance

Life insurance

Meal Voucher

Gym allowance

Job summary

VTEX is seeking a Field Marketing Data Analyst to own tracking, analysis, and reporting across regions. You will build dashboards, ensure data accuracy, and translate complex datasets into actionable leadership insights.

The role requires strong BI skills, AI-enabled workflows, and multi-channel attribution expertise. You will collaborate with Marketing, Sales, and PR teams to optimize ABM programs and measure performance across campaigns, events, and regions.

Qualifications

• Bachelor's degree in a data analytics, CS, engineering, marketing analytics, or related field.
• Minimum 4 years in data analytics, marketing analytics, or BI, with B2B SaaS experience.

Responsibilities

• Design, implement, and maintain tracking frameworks for field, digital, and PR initiatives.
• Ensure data flow and integration across systems (CRM, marketing automation, events, sales tools, PR).
• Validate data quality, consistency, and completeness across reporting sources.
• Measure ABM performance at account level: target account coverage, engagement depth, and funnel progression.
• Analyze performance across campaigns, events, regions, and channels; identify trends and drivers.
• Use AI tools to streamline reporting and generate faster data-driven insights for leadership.

Skills

Looker/Tableau/Power BI

HubSpot

Marketing automation

AI analytics

Multi-touch attribution

English proficiency

Spanish/Portuguese

Education

Bachelor's degree in Data Analytics / CS / Engineering

Tools

Zapier

Clay

CRM platforms

Job description

VTEX is seeking a Field Marketing Data Analyst to own tracking, analysis, and reporting across regions. You will build dashboards, ensure data accuracy, and translate complex datasets into actionable leadership insights.

The role requires strong BI skills, AI-enabled workflows, and multi-channel attribution expertise. You will collaborate with Marketing, Sales, and PR teams to optimize ABM programs and measure performance across campaigns, events, and regions.