Hybrid Experience Journey Mapping Lead

Farm Bureau Financial Services; West Des Moines (IA); In loco; USD 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

Farm Bureau Financial Services is seeking an Experience Journey Mapping Analyst to lead cross-functional journey mapping initiatives, optimize end-to-end client and partner experiences, and align leaders around a shared journey strategy.

This role emphasizes data-driven analysis, competitive intelligence, and automation of mapping processes, improving onboarding, product adoption and service experiences across the organization.

Competenze

• Undergraduate degree required; MBA preferred.
• 5+ years in marketing, digital, or customer experience.
• Proficient with design thinking and journey mapping.
• Strong project management and Lean Six Sigma knowledge.
• Financial services experience is a plus.
• Ability to analyze data and generate strategic insights.
• Experience with journey mapping and competitive intelligence tools.

Mansioni

• Lead and facilitate the Farm Bureau Financial Services journey mapping framework to document and analyze current state processes and experiences to optimize the journey strategy.
• Direct management and ownership of multiple journey mapping projects across operational areas.
• Gather data on competitors and provide competitive intelligence on customer experience best practices.
• Evaluate competitive analysis reports and present results to leadership and partners.
• Automate and optimize the competitive analysis process and reporting across the company.

Conoscenze

Journey mapping

Design thinking

Project management

Lean Six Sigma

Financial services experience

Data analysis

Strategic insights

Formazione

Bachelor's degree

MBA preferred

Descrizione del lavoro

Farm Bureau Financial Services is seeking an Experience Journey Mapping Analyst to lead cross-functional journey mapping initiatives, optimize end-to-end client and partner experiences, and align leaders around a shared journey strategy.

This role emphasizes data-driven analysis, competitive intelligence, and automation of mapping processes, improving onboarding, product adoption and service experiences across the organization.