Hybrid Employer Brand Marketing Partner

Blue Cross & Blue Shield of Minnesota; Eagan (MN); Hybrid; USD 69,000 - 114,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance

401k

Paid Time Off (PTO)

Volunteer Paid Time Off (VPTO)

Job summary

Blue Cross and Blue Shield of Minnesota is seeking a Talent Acquisition professional to lead employer brand and recruitment marketing initiatives. You will partner with Communications, Marketing, HR and business leaders to bring our employee value proposition to life through compelling campaigns and content.

You’ll use market insights and campaign data to influence strategy, build candidate engagement, and drive continuous improvement, reporting to the Sr.

Qualifications

• 3+ years of related Talent Acquisition professional experience.
• Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience may be accepted.

Responsibilities

• Advance employer brand and recruitment marketing priorities that strengthen awareness, engagement, and conversion for targeted talent audiences.
• Build alignment across Talent Acquisition and cross-functional partners to ensure candidate-facing brand experiences are clear, consistent, and connected to workforce needs.
• Use performance insights, market perspective, and stakeholder feedback to inform employer brand priorities, optimize recruitment marketing effectiveness, and support continuous improvement.

Skills

Talent Acquisition

Employer Brand

Education

Bachelor’s degree

Marketing/Branding/Communications degree

Job description

Blue Cross and Blue Shield of Minnesota is seeking a Talent Acquisition professional to lead employer brand and recruitment marketing initiatives. You will partner with Communications, Marketing, HR and business leaders to bring our employee value proposition to life through compelling campaigns and content.

You’ll use market insights and campaign data to influence strategy, build candidate engagement, and drive continuous improvement, reporting to the Sr.