Hybrid eCommerce Strategy Lead

Indie Consulting, LLC.; New York (NY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Indie Consulting, LLC is seeking a Marketing Strategist, eCommerce to blend strategy with hands-on execution, driving digital shelf work and retailer PDP optimization for leading brands. You’ll manage content lifecycle, collaborate across strategy, creative and activation teams, and apply SEO and AI-driven approaches to improve discoverability and shopper experience.

The role emphasizes hybrid work with a focus on strategic impact, client leadership, and continuous improvement in fast-moving

Qualifications

• Over 4 years of experience in eCommerce, digital shelf, eCommerce content strategy, retail marketing or a related discipline, ideally within CPG.
• Experience working brand-side, agency-side or within an eCommerce consultancy, with a strong understanding of how CPG brands go to market through eCommerce channels.
• Proven hands-on experience developing and optimizing retailer PDP content, ideally including Amazon and at least one major mass retailer such as Walmart or Target.
• Strong understanding of the digital shelf and the factors that influence discoverability, shopper experience, brand storytelling and conversion.
• Working knowledge of SEO and AEO, including keyword strategy, structured content and emerging AI-search and commerce behaviors.
• Strong project and stakeholder management skills, with experience coordinating multiple teams, agencies and workstreams.
• Experience improving processes, implementing new ways of working or supporting technology adoption within a marketing or eCommerce organization.
• Highly organized, proactive and comfortable operating in fast-moving, ambiguous environments.
• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent professional experience.

Responsibilities

• Serve as a subject matter expert on eCommerce and digital shelf strategy across Indie client engagements, with particular depth in CPG.
• Advise clients on how brands should show up across retailer PDPs, brand stores, D2C sites and other digital commerce environments.
• Conduct digital shelf, competitive and category audits to identify gaps, opportunities and optimization priorities.
• Develop clear recommendations for improving product discoverability, brand storytelling, shopper experience and conversion.
• Understand the role of eCommerce within the broader marketing ecosystem and connect digital shelf recommendations back to brand strategy, consumer needs and business objectives.
• Define and apply best practices for PDP architecture, written and visual content, retailer-specific execution and measurement.
• Own the end-to-end ecomm content lifecycle for CPG clients annual planning and asset mapping through briefing, adaptation, and ongoing optimization.
• Translate brand strategy, campaign creative and product priorities into retailer-ready eCommerce content.
• Develop and manage content across the full digital shelf ecosystem, including titles, Search Keyword Lists, bullets, product descriptions, supplementary imagery, Amazon A+ Premium content, brand stores and retailer media assets.
• Create clear, production-ready briefs for creative teams, photographers, agencies and content partners.
• Partner with brand teams to identify ecomm content needs upstream in campaign and innovation planning, ensuring required assets are captured and ready for downstream execution.
• Use performance data, competitive intelligence and search insights to continuously improve content.
• Apply SEO principles to eCommerce content, including keyword strategy, product naming, metadata, content architecture and retailer search optimization.
• Bring a working knowledge of Answer Engine Optimization and emerging AI-driven commerce, understanding how structured product content influences discoverability across traditional search, retailer algorithms, AI-generated answers and emerging shopping experiences.
• Stay current on evolving retailer algorithms, search behaviors, platform requirements and AI-enabled commerce tools.
• Marketing Operations & Transformation
• Client and Team Collaboration
• Operate with Ownership & Strategic Judgment
• -

Skills

eCommerce content strategy

SEO / AEO

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications or a related field

Job description

Indie Consulting, LLC is seeking a Marketing Strategist, eCommerce to blend strategy with hands-on execution, driving digital shelf work and retailer PDP optimization for leading brands. You’ll manage content lifecycle, collaborate across strategy, creative and activation teams, and apply SEO and AI-driven approaches to improve discoverability and shopper experience.

The role emphasizes hybrid work with a focus on strategic impact, client leadership, and continuous improvement in fast-moving