Hybrid eCommerce Content Specialist - Kay

Signet Jewelers Limited; Irving (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Signet Jewelers Limited seeks a Content Specialist to create, maintain, and optimize content for Kay Jewelers, Zales, and other brands. You will partner with Marketing, UX, and Social teams to deliver cohesive messaging across channels and ensure content supports organic search growth.

You will contribute to weekly SEO enhancements and coordinate with third-party agencies to meet brand standards while supporting omni-channel content strategy.

Qualifications

• Bachelor’s degree in business or related field, preferred.
• 1-2+ years in content marketing or digital marketing.
• Experience with CMS and SEO initiatives is a plus.
• Familiarity with SAP Hybris Smart Edit CMS or similar tools.
• Experience with BazaarVoice, Adobe Experience Platform, and Adobe Analytics is desirable.
• Strong written and verbal communication skills.

Responsibilities

• Research, plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion.
• Manage, update, and create organic content to drive organic search rankings within Google.
• Govern 3rd party marketing tools to listen, learn, enhance, and improve experience for customers.
• Collaborate with eMerchandising to create product categories and launch brands/collections.
• Perform regular audits of Kay and Kay Outlet websites and participate in testing.
• Work with creative services to develop content that aligns with brand guidelines and market competitiveness.
• Evaluate impact of website content and product assortments to improve customer experience.

Skills

Content marketing

Digital marketing

SEO

Education

Bachelor’s degree in business or related field

Tools

SAP Hybris Smart Edit CMS

BazaarVoice Ratings & Reviews

Adobe Experience Platform

Adobe Analytics

JIRA

Job description

We have many opportunities available on our other career site pages. Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love.

The Content Specialist will work to create, build, and maintain an extensive library of content, text, audio and video materials for all websites that will work to develop new customers and benefit the current. This person will work closely with the Marketing team to deliver content that meets the brand expectations. The Specialist will also consult regularly with the user experience team, the digital marketing team, and the social media team to ensure they are aware of any new content that has been developed and coordinate to ensure messages in market are cohesive across channel. The role is responsible for weekly SEO enhancements based on direction from the Search Team and Third-Party agencies.

Responsibilities

• Research, plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion. Ensure content and product marketed across digital marketing channels is cohesive and omni-channel.
• Manage, update, and create organic content for Kay & Kay Outlet websites to drive organic search rankings within Google search engines. Partner with SEO Manager and Search Agency to optimize/pivot content based on ever-changing Google Core Vital Benchmarks.
• Govern 3rd party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy) to listen, learn, enhance, and improve experience for our customers.
• Collaborate with eMerchandising team to create product categories, enhance online search results, and launch new brands/collections.
• Perform regular audits of the Kay and Kay Outlet websites. Ensure websites are functioning accordingly, each day. Escalate and submit tickets for issues that occur on the websites. Participate in release and general UAT testing and approve new/enhanced functionality.
• Work closely with creative services on developing content that speaks to what the customers are looking for and that is competitive within the marketplace that follow brand guidelines.
• Evaluate the impact of website content and product assortments to improve customer experience. Use learned data for future planning and content development.

Education Required: Bachelor’s degree in business or related field, preferred.

Job-Related Experience: content marketing, digital marketing.

Years of Job-Related Experience Required: 1-2+ years in similar role.

Technical/Other Skills Required: (preferred but not required):

• SAP Hybris Smart Edit CMS or another CMS tool
• BazaarVoice Ratings & Reviews
• Adobe Experience Platform
• Adobe Analytics
• JIR

Signet Jewelers is a people-first company. This core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. We're ONE Company, proud of our rich heritage, international presence, diversity, inclusion and equity we’re inspiring inside. We are Great Place to Work-Certified operating under the iconic brands: Kay Jewelers, Zales, Jared Jewelry, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda and James Allen.