Hybrid eCommerce Analytics Specialist

North Carolina Education Lottery; Raleigh (NC); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Flexible schedules

Professional development

Casual attire

Open communication

Job summary

North Carolina Education Lottery is seeking an eCommerce Measurement Specialist in Raleigh, NC. In this regular full-time role, you will decode user behavior, refine digital experiences, and guide strategy with insights from GA4, SAS, and eCommerce KPIs.

You will set up tracking, analyze clickstream data, run A/B tests, and translate findings into actionable recommendations for improve conversion and ROI. This position is hybrid and requires NC residence.

Qualifications

• Bachelor’s degree in eCommerce, Business, IT, Data Analytics, Economics, or related field.
• Strong academic background in statistics, data interpretation, or web/mobile analytics is highly valued.
• Strong experience with Google Analytics 4 (GA4), Google Tag Manager, SAS products, and eCommerce platforms and systems.
• Ability to analyze large datasets to identify trends and anomalies.
• Deep understanding of eCommerce clickstream metrics and ROI.
• Ability to create custom dashboards and monthly reports to communicate complex eCommerce findings to stakeholders in a clear, non-technical way.
• Experience using project workflow tool such as Smartsheet, Airtable, Jira, etc.

Responsibilities

• Set up and maintain eCommerce tracking tools to ensure clickstream data accuracy.
• Tags, tracks and analyzes eCommerce data, website/app traffic, and behavior to improve online performance, conversion rates, and ROI.
• Track key performance indicators (KPIs) like AOV, COA, CLV, CAR and more using tools like Google Analytics and SAS to help drive data-informed strategies and decisions.
• Implement A/B testing and interpret data to improve website/app functionality, product pages, checkout flows, payment flows, and end-to-end clickstream experience.
• Analyze user behavior to identify pain points and optimize the user experience (UX) to increase conversion and engagement rates.
• Track and report on eCommerce key performance indicators (KPIs) such as conversion rates, engagement metrics, promotion customer acquisition costs, and revenue growth.
• Monitor, analyze, and report on key eCommerce KPIs to evaluate promotions, campaigns, and user flow effectiveness as well as site/app performance using clickstream data and other digital data.
• Translate complex data sets into actionable eCommerce insights and strategic recommendations for clickstream UX teams.
• Stay updated on industry eCommerce measurement trends and best practices, applying new clickstream knowledge to improve eCommerce processes and contribute to the company’s overall growth.

Skills

Statistical analysis

Data interpretation

KPI tracking

Dashboard creation

UX optimization

Stakeholder communication

Project workflows

Education

Bachelor’s degree in eCommerce, Business, IT, Data Analytics, Economics, or related field

Tools

GA4

Google Tag Manager

SAS

Smartsheet

Airtable

Jira

Job description

North Carolina Education Lottery is seeking an eCommerce Measurement Specialist in Raleigh, NC. In this regular full-time role, you will decode user behavior, refine digital experiences, and guide strategy with insights from GA4, SAS, and eCommerce KPIs.

You will set up tracking, analyze clickstream data, run A/B tests, and translate findings into actionable recommendations for improve conversion and ROI. This position is hybrid and requires NC residence.