Hybrid Donor Digital Strategy Lead

UPMC; Pittsburgh (Allegheny County); Hybrid; USD 85,000 - 110,000; Full time

Job summary

UPMC Children’s Hospital Foundation seeks a Digital and Web Strategist to lead strategy, management, and optimization of its digital presence and online fundraising initiatives. This role oversees email, online giving, peer-to-peer fundraising, and CRM integration to drive revenue growth and donor engagement.

Reporting to Marketing and Communications, the position ensures the website and digital channels are user-friendly, data-driven, accessible, and aligned with brand standards and

Qualifications

• Bachelor’s degree in web design, digital marketing, or related field.
• 3–5 years of experience in website development, digital marketing, or online fundraising.
• Proficiency in HTML5, CSS3, JavaScript, and Adobe Creative Suite.
• Experience with nonprofit digital fundraising platforms; Engaging Networks preferred.

Responsibilities

• Lead digital strategy for email, website giving, and peer-to-peer fundraising initiatives
• Build and maintain donation forms, campaign pages, and event pages
• Develop and deploy digital communications, including email campaigns
• Manage segmentation, supporter journeys, and digital engagement workflows
• Monitor performance metrics and analyze results across platforms, including GA4
• Lead testing and optimization efforts to improve user experience and conversion
• Ensure website usability, accessibility, SEO, and brand consistency
• Coordinate with IT and external vendors on digital development, troubleshooting, and system enhancements
• Support integration of online donations, events, and constituent data with the donor database
• Maintain data security, privacy, and confidentiality standards

Skills

HTML5

CSS3

JavaScript

Adobe Creative Suite

GA4 Analytics

SEO best practices

Digital fundraising

Project management

Communication skills

Education

Bachelor's degree in web design, digital marketing, or related field

Tools

Engaging Networks

Job description

UPMC Children’s Hospital Foundation seeks a Digital and Web Strategist to lead strategy, management, and optimization of its digital presence and online fundraising initiatives. This role oversees email, online giving, peer-to-peer fundraising, and CRM integration to drive revenue growth and donor engagement.

Reporting to Marketing and Communications, the position ensures the website and digital channels are user-friendly, data-driven, accessible, and aligned with brand standards and