Hybrid Director, Consumer Influencer Marketing

Orchestra; New York (NY); Hybrid; USD 110,000 - 125,000; Full time

Job summary

Orchestra is seeking a Director of Influencer Marketing (Consumer) in New York, hybrid, to lead campaigns across sports, fashion, wellness, tech, and more. You’ll drive influencer casting, negotiation, strategy, and reporting, ensuring authentic partnerships that deliver measurable results.

The role collaborates with PR and integrated teams to shape storytelling and bridge online engagement with real-world action. 5-7 years of experience and a strong network across platforms are essential.

Qualifications

• 5-7 years of relevant experience in influencer marketing, social media and/or PR with a proven track record
• Strong ability to develop and articulate communication strategies that drive results
• Experience managing senior clients and leading cross-functional teams through campaigns

Responsibilities

• Ideate and execute multi-faceted influencer campaigns across industries
• Develop client-facing strategies and social media reports; present insights and optimize campaigns
• Collaborate with PR and integrated teams to align influencer strategies with brand messaging
• Oversee influencer casting, negotiation, contracting, and content management
• Stay ahead of emerging platforms and trends to inform strategy
• Build strong influencer partnerships and manage outreach, budgets, and negotiations
• Support new business by contributing to scopes of work and proposals
• Act as agency liaison with major platforms and partner agencies

Skills

Influencer marketing

Social media strategy

Client management

Campaign analytics

Negotiation

Relationship management

Leadership

5-7 years exp

Job description

Orchestra is seeking a Director of Influencer Marketing (Consumer) in New York, hybrid, to lead campaigns across sports, fashion, wellness, tech, and more. You’ll drive influencer casting, negotiation, strategy, and reporting, ensuring authentic partnerships that deliver measurable results.

The role collaborates with PR and integrated teams to shape storytelling and bridge online engagement with real-world action. 5-7 years of experience and a strong network across platforms are essential.