Hybrid Digital Marketing Strategy Manager

3M HEALTHCARE; Minneapolis (MN); Hybrid; USD 73,000 - 132,000; Full time

Benefits offered by this job

401(k) plan

Employee discount

Short-term disability

Long-term disability

Paid sick leave

Paid national holidays

Paid vacation

Job summary

Target is seeking a Manager, Digital Marketing Strategy to elevate Target’s in-store experience to the digital space, driving engagement across Target.com and the Target app. You will lead site merchandising and strategy, translate insights into actionable plans, and partner with Marketing, Digital, and Merchandising to achieve KPIs.

The role requires a four-year degree and 4+ years in e-commerce, with strong analytical, communication, and cross-functional leadership abilities.

Qualifications

• Four-year degree or equivalent experience.
• 4+ years of e-commerce experience (Site Merchandising, Digital Marketing, etc.).
• Business acumen with an entrepreneurial, revenue-generating mindset.
• Strong technical acumen and a creative eye.
• Understanding of broader e-commerce trends and innovations; engagement in the cultural zeitgeist.
• Demonstrated experience in strategic and cross-functional influence, planning and execution.
• High level of initiative, accountability and organization, and the ability to manage ambiguity, risk, uncertainty, and changing directions.
• Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics.
• Excellent written and verbal communication skills with the ability to present to varying levels of leadership.

Responsibilities

• Site Experience Strategy Building: Develop and implement site merchandising experience and traffic‑driving strategies that drive guest engagement and bring marketing campaigns and business priorities to life.
• Translate internal and external insights into actionable plans that enhance conversion and optimize the guest journey.
• Content Strategy: Plan connected, engaging site content leveraging insights and partnering with Marketing and Category Site Merchandising to build and deploy content that drives business and guest results against specific KPIs.
• Provide strategic input to creative teams, ensuring content is brand‑right and performance‑driven.
• Analytics & Insights: Actively monitor key performance indicators (KPIs) of accountable levers across devices and platforms, guest behavior, and market trends; use these insights to refine strategies, influence cross‑functional teams, and inform business decisions.
• Provide routine reporting on performance metrics, offering deep insights for continued optimization.
• Cross‑Functional Leadership: Establish strong partnerships across Digital, Marketing, and Merchandising teams to create cohesive, high‑impact digital experiences and traffic‑driving strategies.
• Innovation & Continuous Improvement: Continuously identify opportunities for innovation in merchandising, technology, and processes, proactively driving progress and advancement to enhance guest experiences.
• Own implementation of tactics within Store Mode and App Store, two growth initiatives for the organization.
• Results & Financial Accountability: Maintain accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.

Skills

Analytical thinking

Quantitative skills

Communication skills

Cross-functional influence

Strategic mindset

Education

Four-year degree or equivalent experience

Job description

Target is seeking a Manager, Digital Marketing Strategy to elevate Target’s in-store experience to the digital space, driving engagement across Target.com and the Target app. You will lead site merchandising and strategy, translate insights into actionable plans, and partner with Marketing, Digital, and Merchandising to achieve KPIs.

The role requires a four-year degree and 4+ years in e-commerce, with strong analytical, communication, and cross-functional leadership abilities.