Hybrid Digital Marketing Coordinator - Salesforce & PPC

Valid8 Financial, Inc.; Vacaville (CA); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k with matching

Life and AD&D insurance

Disability insurance

Employee assistance program

Quarterly Bonus

Job summary

All Weather Insulated Panels (AWIP) seeks a Digital Marketing Coordinator to manage multi-channel campaigns, optimize SEO and GEO targeting, and drive lead generation. You’ll work with Salesforce, Marketing Cloud, GA, and Storyblok to implement automated journeys, measure performance, and support content updates for the website and landing pages.

The role involves collaboration with sales for pipeline insights, developing attribution models, and creating dashboards.

Qualifications

• Minimum of Bachelor’s Degree or equivalent industry experience.
• Degree in Marketing or Communications a plus.
• Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud.

Responsibilities

• Build, execute, and optimize automated email journeys and nurture campaigns.
• Manage Salesforce campaign setup, tracking, and reporting for marketing initiatives.
• Maintain clean lead data and support database segmentation strategies.
• Develop scoring, grading, and automation rules to improve lead qualification.
• Collaborate with sales to support pipeline reporting and campaign insights.
• Execute multi-channel campaigns including email, landing pages, forms, paid media, and website promotions.
• Update and manage website content in Storyblok and ensure SEO best practices.
• Track campaign performance using Google Analytics and Salesforce dashboards.

Skills

Marketing automation

Salesforce CRM

Salesforce Marketing Cloud

Google Analytics

Storyblok

PPC

SEO

GEO targeting

Lead nurturing

Campaign attribution

Education

Bachelor’s degree

Tools

Storyblok

Salesforce Marketing Cloud

Job description

All Weather Insulated Panels (AWIP) seeks a Digital Marketing Coordinator to manage multi-channel campaigns, optimize SEO and GEO targeting, and drive lead generation. You’ll work with Salesforce, Marketing Cloud, GA, and Storyblok to implement automated journeys, measure performance, and support content updates for the website and landing pages.

The role involves collaboration with sales for pipeline insights, developing attribution models, and creating dashboards.