Digital Marketing Coordinator: Salesforce & Marketing Cloud Pro

All Weather Insulated Panels

California (MO)

Hybrid

USD 70,000 - 90,000

Full time

14 days+

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Benefits offered by this job

401k with matching

Medical, dental, vision coverage

Quarterly bonus program

Job summary

All Weather Insulated Panels in Vacaville, California seeks a Digital Marketing Coordinator to manage and optimize programs across Salesforce and connected platforms. You will handle campaign execution, lead nurturing, reporting, and website content while driving performance through SEO, GEO targeting, PPC, and analytics.

The role requires hands-on Salesforce Marketing Cloud, campaign automation, and GA4 analytics experience, with content management across Storyblok.

Qualifications

3+ years of experience in marketing automation, digital marketing, or campaign operations.
Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud
Strong understanding of marketing campaign tracking, attribution, and lead lifecycle management.
Experience managing or supporting PPC, SEO, and digital campaign reporting.
Proficiency in Google Analytics (GA4 preferred).
Familiarity with CMS platforms; Storyblok experience strongly preferred.
Strong project management skills and ability to manage multiple deadlines.
Excellent written communication and attention to detail.

Responsibilities

Build, execute, and optimize automated email journeys and nurture campaigns using Salesforce Marketing Cloud.
Manage Salesforce campaign setup, tracking, and reporting for all marketing initiatives.
Maintain clean lead data, ensure accurate campaign attribution, and support database segmentation strategies.
Develop scoring, grading, and automation rules to improve lead qualification and handoff to sales.
Collaborate with sales teams to support pipeline reporting, lead routing, and campaign engagement insights.
Execute multi-channel campaigns including email, landing pages, forms, paid media, and website promotions.
Create and maintain marketing assets including templates, dynamic content, and campaign landing pages.
Support event, webinar, and trade show campaigns from build-out through follow-up reporting.
Update and manage website content in Storyblok, ensuring brand consistency and optimized user experience.
Collaborate with internal stakeholders to publish product pages, blogs, and campaign landing pages.
Ensure content follows SEO best practices and supports lead generation goals.
Track campaign performance using Google Analytics, Salesforce dashboards, and Account Engagement reporting tools.
Create regular reporting on marketing KPIs including traffic, conversion rates, engagement, MQLs, and pipeline impact.
Identify opportunities for optimization and continuous improvement across campaign channels.
Support ongoing SEO strategy, including keyword tracking, metadata optimization, and content performance improvements.
Assist in developing GEO-targeted campaigns and regional marketing initiatives.
Manage or support PPC campaigns (Google Ads, LinkedIn, etc.) including performance monitoring and lead tracking.
Coordinate with internal teams or external agencies to improve ad performance and ROI.
Proficiency with AI-powered marketing tools for content generation, research, campaign ideation, personalization, and workflow automation.
Understanding of AI governance, content quality assurance, and best practices for integrating AI into marketing processes.