Hybrid Digital Asset & Content Administrator (W-S, NC)

Hanesbrands; Juneau (AK); On-site; USD 60,000 - 90,000; Full time

Job summary

HanesBrands seeks a Digital Content Administrator to manage metadata and digital assets across multiple brands, ensuring publishing readiness and consistency. You will serve as the central contact for marketing, creative services, and sales teams, coordinating with external partners to maintain high-quality asset delivery.

Based in Winston‑Salem, NC, you will collaborate across departments to optimize asset usage rights, maintain metadata taxonomy, and support process improvements while

Qualifications

• Minimum education: Bachelor’s degree with 1+ year(s) of work experience; 4+ years of equivalent experience may substitute for a Bachelor’s degree.
• Experience with DAM systems, including metadata input, organization of large amounts of information, and file naming conventions.
• Excellent working knowledge of processes.
• Familiarity with ShotFlow, Workfront or other workflow systems is a plus.

Responsibilities

• Curate and manage metadata forms for digital photography across all brands and categories.
• Ensure PDP and marketing assets are uploaded into the Digital Asset Management system and verify their published status.
• Receive, track, and respond to a high volume of inquiries and requests for final digital assets from internal and external users.
• Work with cross‑functional teams—including, but not limited to, creative services, marketing, e‑commerce and legal—concerning image and talent usage rights.
• Assist stakeholders with model/photographer renewals when requested.
• Collaborate with the DAM librarian to troubleshoot issues.
• Oversee adherence to metadata and taxonomy structure with the internal creative team and external vendors.
• Conduct analysis and provide reporting of image asset type, usage, or status.
• Make recommendations to improve standards, methodologies, and systems.
• Maintain an understanding of industry standards for metadata management.
• Serve as point of contact and liaison with the DAM technical support team regarding issues, access, and training.
• Test system functionality after upgrades or new software implementations.
• Assist the creative team with shot list creation, sample tagging, model pool curation and documentation.
• Perform other duties as identified and assigned.

Skills

Project management

Communication skills

Detail-oriented

Cross-functional collaboration

Customer service

Education

Bachelor’s degree or equivalent experience

Tools

DAM systems

ShotFlow

Workfront

Job description

HanesBrands seeks a Digital Content Administrator to manage metadata and digital assets across multiple brands, ensuring publishing readiness and consistency. You will serve as the central contact for marketing, creative services, and sales teams, coordinating with external partners to maintain high-quality asset delivery.

Based in Winston‑Salem, NC, you will collaborate across departments to optimize asset usage rights, maintain metadata taxonomy, and support process improvements while