Hybrid CRM Performance & Insights Manager

Wolverine Worldwide; Rockford (MI); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A global footwear and apparel company seeks a Manager of CRM Performance & Insights in Rockford, MI. This role involves monitoring and analyzing CRM performance, developing insights, and managing performance tracking documentation. Strong analytical skills, experience with CRM measurement, and proficiency in tools like Power BI and Excel are essential. The position offers a flexible hybrid work schedule with three days in office and two days remote, enabling a collaborative environment while adapting to personal needs.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• Ability to manage multiple workstreams and prioritize requests.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Monitor and analyze CRM channel performance.
• Develop and deliver insights and summaries.
• Own CRM forecasting and performance documentation.
• Execute quarterly and annual CRM performance reporting.

Skills

CRM performance measurement

Analytical skills

Data storytelling

Time management

Proficiency in Power BI

Proficiency in Tableau

Proficiency in Google Analytics

Proficiency in Excel

Education

Bachelor’s degree in Business, Marketing, Analytics, or related field

Tools

Salesforce Marketing Cloud

Job description

A global footwear and apparel company seeks a Manager of CRM Performance & Insights in Rockford, MI. This role involves monitoring and analyzing CRM performance, developing insights, and managing performance tracking documentation. Strong analytical skills, experience with CRM measurement, and proficiency in tools like Power BI and Excel are essential. The position offers a flexible hybrid work schedule with three days in office and two days remote, enabling a collaborative environment while adapting to personal needs.