Hybrid Creative Director, Brand Identity & Campaigns

Passport Brand Design; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Passport Brand Design, a VML company and part of the WPP network, is seeking a forward-thinking Creative Director of Art & Design to lead a large team of art directors and designers. You will drive concepts across brand identity, packaging, and campaigns while presenting to executives.

The role emphasizes guiding design standards and collaborating across strategy, accounts, and production, with a hybrid office model in New York.

Qualifications

• Proven Creative Director experience in an agency setting.
• Portfolio demonstrating brand identity, packaging, and campaign design.
• Experience mentoring large creative teams.
• Experience presenting to C-suite stakeholders.
• Willingness to work on tobacco industry accounts.

Responsibilities

• Lead and inspire a team of art directors, designers, and copywriters to deliver creative work.
• Drive creative vision across accounts delivering brand identity, packaging, and campaigns.
• Present concepts confidently to executive-level clients to build trust.
• Collaborate with strategy, account management, and production teams to ensure strategic, flawless output.
• Navigate regulatory constraints in a highly regulated tobacco industry with compliant, standout work.
• Champion the agency's premium design standards across deliverables.
• Guide concept development for print, OOH, digital, experiential, and activations.

Skills

Creative leadership

Team management

Brand identity

Packaging design

Campaign design

Client communication

Job description

Passport Brand Design, a VML company and part of the WPP network, is seeking a forward-thinking Creative Director of Art & Design to lead a large team of art directors and designers. You will drive concepts across brand identity, packaging, and campaigns while presenting to executives.

The role emphasizes guiding design standards and collaborating across strategy, accounts, and production, with a hybrid office model in New York.