Hybrid Content Marketing Lead — Copywriting

Temple University; Philadelphia (Philadelphia County); Hybrid; USD 50,000 - 55,000; Full time

Benefits offered by this job

Hybrid work schedule

Full medical, dental, vision coverage

Paid time off

9 Federally Observed Paid Holidays

3 Personal Days

Tuition remission - eligible employees

Job summary

Temple University’s Fox School of Business seeks an Assistant Director of Copywriting to craft compelling content that attracts students for Fox and STHM programs. Collaborate with marketing leadership to implement communications for undergraduate and graduate recruitment, writing and routing copy across emails, web, and paid media.

This role also analyzes engagement metrics to guide future content and supports email automation.

Qualifications

• Demonstrated writing experience and portfolio of samples across channels and audiences.

Responsibilities

• Create compelling content to attract quality students for Fox and STHM programs.
• Write, edit and route copy for email, paid media, and web content following guidelines.
• Monitor and analyze digital performance metrics to inform future content.
• Support email automation and campaign workflows with Slate and Campaign Monitor.

Skills

Excellent writing

Portfolio of writing samples

Tailor messaging

Attention to detail

Project prioritization

Microsoft Office

Education

Bachelor's degree in English, journalism, communications, marketing, or related field

Tools

Slate

Salesforce Marketing Cloud

Campaign Monitor

HTML

Job description

Temple University’s Fox School of Business seeks an Assistant Director of Copywriting to craft compelling content that attracts students for Fox and STHM programs. Collaborate with marketing leadership to implement communications for undergraduate and graduate recruitment, writing and routing copy across emails, web, and paid media.

This role also analyzes engagement metrics to guide future content and supports email automation.