Storytelling Copywriter & Content Developer (Higher Ed)

College-of-Southern-Marylan; Jennie Run Estates (MD); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

State retirement pension

Wellness programs

Code Green early closure Fridays in夏

Job summary

The College of Southern Maryland is seeking a Copywriter/Content Developer to research, write and edit content across marketing channels. You will collaborate with the Marketing team and college departments to translate complex information into audience-focused messaging.

Responsibilities include developing stories, supporting recruitment communications, and enhancing website and multimedia content while ensuring accuracy and brand alignment. This is an on-site role in Maryland.

Qualifications

• Bachelor's degree in communications, journalism, marketing, English, public relations or a related field.
• Two or more years of professional experience in writing, editing, content development, marketing communications, or a related field.
• Exceptional writing, editing and proofreading skills, with demonstrated ability to develop and adapt clear, compelling content based on audience, communication objective and channel.
• Ability to research complex topics and translate academic, technical or institutional information into accessible, audience-focused communications.
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with employees at all levels of the organization and external stakeholders.
• Demonstrated ability to conduct interviews and build rapport with students, faculty, staff, alumni, community members and other sources to develop meaningful content.
• Strong storytelling skills and ability to identify compelling narratives that support institutional, marketing and enrollment objectives.
• Knowledge of content development for digital, print, email, web, advertising, video and multimedia platforms.
• Ability to adapt messaging, tone and format for different audiences and channels.
• Strong copy editing, proofreading, fact-checking and quality-control skills
• Strong organizational and project-management skills, including the ability to manage multiple assignments, deadlines and editorial schedules.
• High level of creativity, initiative and attention to detail.
• Proficiency with Microsoft Office and familiarity with content management systems and other digital content tools

Responsibilities

• Research, develops, writes and edits compelling content for marketing channels.
• Produces content for HawkTalk weekly student e-newsletter.
• Develops content for Continuing Education schedules and promotions.
• Provides writing, research, interviewing and content-development support for major institutional publications.
• Develops faculty profiles, alumni testimonials, student success stories.
• Develops and refreshes website content for clear audience language.
• Reviews and edits content for clarity, accuracy, organization, grammar, style, brand alignment.
• Develops recruitment and enrollment communications across channels.
• Develops messaging for collegewide initiatives and priorities.
• Ensures cohesive messaging across channels and formats.
• Collaborates with Marketing on campaigns and content approaches.
• Conducts research and interviews to gather accurate content across departments.
• Translates specialized information into effective marketing content.
• Reviews and fact-checks content for accuracy and accessibility.
• Writes scripts for video and multimedia content.
• Supports content development for CSM-TV and multimedia storytelling.
• Adapts content for emerging digital storytelling opportunities.
• Supports time-sensitive and emergency marketing needs.

Skills

Writing

Editing

Content development

Storytelling

Interviewing

Research

Copy editing

Project management

CMS familiarity

Collaboration

Attention to detail

Education

Bachelor's degree in communications, journalism, marketing, English, public relations or a related field

Tools

Microsoft Office

Job description

The College of Southern Maryland is seeking a Copywriter/Content Developer to research, write and edit content across marketing channels. You will collaborate with the Marketing team and college departments to translate complex information into audience-focused messaging.

Responsibilities include developing stories, supporting recruitment communications, and enhancing website and multimedia content while ensuring accuracy and brand alignment. This is an on-site role in Maryland.