Hybrid Competitive Intelligence Product Analyst

American Family Insurance; United States; Hybrid; USD 69,000 - 115,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision,

Wellbeing benefits

Competitive 401(k) contribution

Pension plan

Annual incentive

9 paid holidays

Paid time off 23 days

Student loan repayment program

Paid-family leave

Job summary

American Family Insurance seeks a Competitive Intelligence Product Analyst to support pricing, product design and go-to-market strategies. You will help build a best-in-class CI program anchored to executive touchpoints and report to the Sr.

Manager, Product in a flex office/home role. The role requires 5 years of professional experience in competitive intelligence or product analytics, a Bachelor’s degree, and advanced skills in Tableau/Power BI, Excel and PowerPoint.

Qualifications

• Demonstrated experience providing customer-driven solutions, support or service.
• Solid knowledge of insurance product design and underwriting concepts.
• Solid knowledge of market research and marketplace trends in insurance coverage.
• Basic knowledge of project management methodologies, practices, techniques and tools.
• Travel requirements up to 10%.

Responsibilities

• You will enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home & Auto Monthly Business Review (rate slides and commentary).
• You will contribute to strategic CI capabilities such as competitor profile frameworks and rate-change scenario analysis.
• You will leverage internal competitive indices to generate repeatable, comparable insights with interpretive commentary.
• You will create and maintain competitive intelligence outputs supporting Home and Auto new product development.
• You will develop quarterly partner competitive updates with visualizations and scorecards showing AmFam’s position versus competitors.
• You will serve as an embedded CI resource to product development teams and support benchmarking.
• You will complete ad-hoc countrywide filing research and translate requests into outputs and recommendations.

Skills

Customer-focused

Insurance concepts

Market research

Project management

Travel 10%

Education

Bachelor's degree

Graduate degree or CPCU preferred

Tools

Tableau

Power BI

Excel

PowerPoint

Insuraviews

Claude Code

Think-cell

S&P Global

LexisNexis InsurQuote

Job description

American Family Insurance seeks a Competitive Intelligence Product Analyst to support pricing, product design and go-to-market strategies. You will help build a best-in-class CI program anchored to executive touchpoints and report to the Sr.

Manager, Product in a flex office/home role. The role requires 5 years of professional experience in competitive intelligence or product analytics, a Bachelor’s degree, and advanced skills in Tableau/Power BI, Excel and PowerPoint.