Manager, Campaign Strategy & Management

Brother USA; Bridgewater (MA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits package

401(k) matching

Educational assistance program

Job summary

Brother USA in Bridgewater, Massachusetts seeks a Manager, Campaign Strategy & Management. You will oversee the planning and execution of integrated marketing campaigns, ensuring alignment with strategic goals and effective cross-functional collaboration.

The ideal candidate has over 7 years of marketing experience, proficiency in executing campaigns across various channels, and strong analytical skills. The role allows for hybrid working arrangements.

Qualifications

• 7+ years of experience planning integrated marketing campaigns.
• Experience in analyzing campaign performance and optimizing strategies.
• Strong organizational skills and ability to manage multiple initiatives.

Responsibilities

• Manage and coordinate campaign activities across teams.
• Oversee multi-channel campaign execution and performance tracking.
• Serve as primary point of coordination for assigned campaigns.

Skills

Campaign Planning

Cross-functional Coordination

Performance Analysis

Digital Marketing Knowledge

Project Management

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Microsoft Office 365

Google Analytics

CRM platforms

Job description

Role Overview

The Manager, Campaign Strategy & Management manages the planning, coordination, and delivery of integrated marketing campaigns across the full product and/or services lifecycle. Operating within established strategies, frameworks, and governance models, the role applies defined campaign playbooks, coordinates cross‑functional execution, and ensures initiatives are delivered with consistency, quality, and alignment to approved objectives across channels and lifecycle stages.

Duties & Responsibilities

Campaign Planning & Execution

• Translate approved campaign strategies, frameworks, and playbooks into detailed execution plans across assigned initiatives
• Manage and coordinate campaign activities across internal teams and external partners to ensure aligned, on‑time delivery
• Apply documented campaign processes and standards, supporting consistency and adherence across teams
• Maintain visibility into campaign spend against approved plans, assessing execution‑level performance and surfacing risks, optimizations, or variances to support investment and optimization decisions

Integrated Communications Execution

• Oversee multi‑channel campaign execution to ensure delivery aligns with approved messaging frameworks and channel plans
• Monitor in‑market execution against approved plans and timelines, identifying execution or spend variances and escalating risks to team leadership or appropriate owners as needed

Product & Audience Alignment

• Lead the execution of campaign plans that translate approved product roadmaps, launches, and lifecycle priorities into defined audiences, use cases, and lifecycle stages
• Ensure execution reflects approved messaging, positioning, and experience intent

Performance & Optimization Support

• Track campaign performance against defined key performance indicators (KPIs) and summarize results, trends, and execution‑level observations
• Document execution learnings, identify improvement opportunities, and translate insights into actionable inputs that inform future campaign planning and execution within established frameworks
• Analyze and prepare execution‑level insights and updates to support regularly scheduled performance reviews and stakeholder communications

Stakeholder & Delivery Coordination

• Serve as a primary point of coordination for assigned campaigns, ensuring clarity on timelines, deliverables, and interdependencies
• Develop status updates and performance summaries to support stakeholder communications led by the Senior Manager

Experience & Qualifications

Education Level

• Bachelors Degree (or equivalent experience) in Marketing, Communications, Business, or related field

Experience Level

• 7+ years of experience planning and delivering integrated marketing campaigns across multiple channels within established strategies
• Experience tracking campaign performance and supporting optimization through insight synthesis and trend identification
• Experience working cross‑functionally to execute against shared objectives

Licenses / Certifications

• Relevant marketing, project management, or analytics certifications a plus (e.g., AMA, Pragmatic, PMP) – Preferred

Software / Technical Skills

• Proficiency with standard productivity and collaboration tools (Microsoft Office 365 – Excel, PowerPoint, Word, Teams; SharePoint or equivalent platforms)
• Working knowledge of digital marketing channels and associated toolsets, including search, social, email, web, and paid media platforms, for evaluating cross‑channel performance and creative effectiveness
• Knowledge of project and workflow management tools to monitor campaign timelines, intake, dependencies, and resource allocation (e.g., Workfront or similar systems)
• Familiarity with analytics and reporting dashboards (Google Analytics, channel performance dashboards, reporting tools, or equivalent) to interpret campaign results and inform optimization
• Understanding of CRM, marketing automation, or customer engagement platforms (e.g., Salesforce, HubSpot, Marketo, Adobe Campaign, etc.) to interpret customer lifecycle data and inform campaign strategy – Preferred
• Familiarity with data visualization tools (Power BI, Tableau, or similar) to interpret insights and guide decision‑making – Preferred

Other Skills / Knowledge / Abilities

• Ability to coordinate multi‑channel campaigns across matrix teams and external partners
• Demonstrated ability to execute within defined strategic frameworks and governance models
• Strong organizational skills with the ability to manage multiple initiatives simultaneously
• Ability to collaborate and coordinate agencies or external partners to support delivery within defined direction and performance expectations
• Excellent written and verbal communication & presentation skill
• Ability to translate campaign direction into executable plans
• Ability to drive an overall project management process and to effectively manage deadlines and budgets

Additional Details For This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager.

Base Salary

• The targeted base salary range for this position is $110,000 - $130,000 per year.
• Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
• Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Our Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.

Equal Opportunity Employer (EOE) Statement

Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at [e-mail].