Hybrid Brand Strategy & Campaigns Lead

PowerToFly; New York (NY); Hybrid; USD 96,000 - 128,000; Full time

Job summary

Medidata, a Dassault Systèmes brand and NYC headquarters, seeks a Brand Strategy & Campaigns Manager to drive narrative and campaigns across channels. You’ll partner with Growth Marketing, Product Marketing, Digital, Social, Events, and PR to ensure cohesive execution and measurable impact in a regulated, fast-paced setting.

The team emphasizes brand consistency, messaging frameworks, and timely delivery, with a hybrid on-site/remote work model in New York.

Qualifications

• 5+ years of brand strategy experience, in-house or agency, with measurable impact.
• 1–2 years of experience on B2B brands, ideally within tech, life sciences, or regulated industries.
• Strong project management skills; manage multiple workstreams and deadlines.
• Experience supporting agency partnerships: briefing, feedback, asset production coordination.
• Solid understanding of brand and campaign fundamentals for execution.
• Clear written and verbal communication; comfortable with senior stakeholders.
• High attention to detail and commitment to brand quality across outputs.

Responsibilities

• Execute brand and campaign strategies developed by Senior Managers, translating direction into on-brand deliverables.
• Coordinate production of campaign assets—ads, landing pages, videos, and digital content—managing timelines and feedback.
• Support day-to-day agency relationships, including briefing partners and tracking status.
• Assist in development and maintenance of messaging frameworks, channel plans, and marketing calendars.
• Monitor campaign performance metrics and surface insights to optimize.
• Partner with Growth Marketing, Product Marketing, Digital, Social, Events, and PR for cohesion.
• Help drive adoption of brand guidelines, templates, and internal resources.
• Manage multiple projects simultaneously with strong organization in a fast-paced environment.

Skills

Brand strategy

Campaign execution

Project management

Agency partnerships

Cross-functional collaboration

Writing & communication

Job description

Medidata, a Dassault Systèmes brand and NYC headquarters, seeks a Brand Strategy & Campaigns Manager to drive narrative and campaigns across channels. You’ll partner with Growth Marketing, Product Marketing, Digital, Social, Events, and PR to ensure cohesive execution and measurable impact in a regulated, fast-paced setting.

The team emphasizes brand consistency, messaging frameworks, and timely delivery, with a hybrid on-site/remote work model in New York.