Hybrid Brand Strategy & Campaigns Lead

Dassault Systèmes; New York (NY); Hybrid; USD 96,000 - 128,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life and disability insurance

401(k) matching

Flexible paid time off

10 paid holidays

Job summary

Medidata, a Dassault Systèmes brand, is seeking a Brand Strategy & Campaigns Manager in New York to drive brand initiatives and coordinate cross‑functional campaigns. You will report to the Senior Director of Brand Strategy & Campaigns and collaborate with Growth Marketing, Product Marketing, Digital, Social, Events, and PR to ensure cohesive execution.

Responsibilities include translating strategic direction into on‑brand deliverables, managing assets, and monitoring performance metrics to

Qualifications

• 5+ years of brand strategy experience, in-house or agency, with measurable impact.
• 1–2 years of experience on B2B brands, ideally within tech, life sciences, or regulated industries.
• Strong project management skills, ability to manage multiple workstreams and meet deadlines with consistency.
• Experience supporting agency partnerships, including briefing, feedback consolidation, and asset production coordination.
• Clear, effective written and verbal communication skills; comfortable working across teams and with senior stakeholders.
• High attention to detail and a commitment to brand quality and consistency across all outputs.

Responsibilities

• Execute brand and campaign strategies across channels.
• Coordinate the production of assets—including ads, landing pages, videos, and digital content.
• Support day-to-day agency relationships, briefing agency partners, tracking project status, consolidating stakeholder feedback, and maintaining clear communication on deliverables.
• Assist in the development and maintenance of messaging frameworks, channel plans, and marketing calendars.
• Monitor campaign performance metrics—including awareness, engagement, and pipeline influence—and surface insights to support optimization.
• Partner with teams across Growth Marketing, Product Marketing, Digital, Social, Events, and PR to ensure campaign cohesion and seamless handoffs.
• Help drive adoption of brand best practices across the organization by maintaining brand guidelines, templates, and internal resources.
• Manage multiple projects simultaneously, maintaining strong organization and attention to detail in a fast‑paced environment.

Skills

Brand strategy

Project management

Agency partnerships

Communication skills

Attention to detail

Job description

Medidata, a Dassault Systèmes brand, is seeking a Brand Strategy & Campaigns Manager in New York to drive brand initiatives and coordinate cross‑functional campaigns. You will report to the Senior Director of Brand Strategy & Campaigns and collaborate with Growth Marketing, Product Marketing, Digital, Social, Events, and PR to ensure cohesive execution.

Responsibilities include translating strategic direction into on‑brand deliverables, managing assets, and monitoring performance metrics to