Growth Marketing Manager: AI-Driven Demand Gen

Dassault Systèmes; New York (NY); Hybrid; USD 80,000 - 106,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

401(k) matching

Family leave

Flexible PTO

10 paid holidays

Job summary

Medidata, a Dassault Systèmes brand, is hiring a Growth Marketing Manager to lead experience campaigns in a hybrid remote/in-office setup. You will plan, execute, and optimize digital demand generation across multiple channels to generate qualified leads and accelerate pipeline.

Ideal candidates bring 2–5 years of B2B/B2C growth marketing experience, with expertise in paid media, multi-channel execution, and conversion optimization.

Qualifications

• 2–5 years of B2B or B2C growth/content marketing experience with demand gen, multi-channel execution and conversion optimization.
• Paid Media & Funnel Mastery: multi-channel B2B campaigns (SEM, Paid Social, Programmatic) and end-to-end funnel testing.
• AI & Content Innovation: use of LLMs for content drafting and copy iteration.
• Analytics & Tooling: familiarity with CRM (Salesforce, Eloqua) and web analytics.
• Competitive Intelligence & Segmentation: buyer persona mapping and intent-based segmentation.

Responsibilities

• Design and execute multi-channel demand generation programs across platforms (LinkedIn, Content Syndication, Programmatic, email, events).
• Implement AI-driven content workflows to scale assets and nurture sequences.
• Optimize full-funnel performance via A/B testing of landing pages, CTAs, and value propositions.
• Track funnel analytics and attribution, providing actionable optimization recommendations.
• Partner with Product Marketing and BD to build persona-based nurture and campaign assets.

Skills

Growth marketing

Demand generation

Multi-channel campaigns

Conversion optimization

Paid media

A/B testing

AI content

Tools

Salesforce

Eloqua

Google Analytics

Mixpanel

Tableau

Job description

Medidata, a Dassault Systèmes brand, is hiring a Growth Marketing Manager to lead experience campaigns in a hybrid remote/in-office setup. You will plan, execute, and optimize digital demand generation across multiple channels to generate qualified leads and accelerate pipeline.

Ideal candidates bring 2–5 years of B2B/B2C growth marketing experience, with expertise in paid media, multi-channel execution, and conversion optimization.