Hybrid Brand Growth & Insights Associate

Traditional Medicinals; Rohnert Park (CA); Híbrido; USD 85.000 - 110.000; Jornada completa

Descripción de la vacante

Traditional Medicinals, based in California, seeks an Associate Brand Manager to support the bagged tea portfolio. You will translate consumer and market insights into actionable brand growth strategies and work across functions to execute campaigns.

You'll partner with Sales, Marketing, R&D and external partners, manage day-to-day tasks, budgets, and packaging updates, while developing data-informed recommendations and driving brand equity.

Formación

• Bachelor's degree required.
• 2-4 years in brand marketing or communications in CPG.
• Familiar with data analytics, consumer insights, packaging development and market research.
• Experience with syndicated data sources and business reporting tools.

Responsabilidades

• Act as data champion to analyze consumer, retail, category and market data.
• Support brand strategy, planning and execution with cross-functional partners.
• Translate insights into actionable recommendations to drive growth and brand equity.
• Manage day-to-day needs including budget tracking, packaging updates, and cross-functional projects.

Conocimientos

Data analysis

Brand marketing

Project management

Cross-functional teamwork

Communication

Educación

Bachelor's degree

Herramientas

SPINS

Power BI

IRI

Nielsen

Amazon

DTC

Descripción del empleo

Traditional Medicinals, based in California, seeks an Associate Brand Manager to support the bagged tea portfolio. You will translate consumer and market insights into actionable brand growth strategies and work across functions to execute campaigns.

You'll partner with Sales, Marketing, R&D and external partners, manage day-to-day tasks, budgets, and packaging updates, while developing data-informed recommendations and driving brand equity.