HubSpot Marketing Operations Lead

WorldatWork; Scottsdale (AZ); Remote; USD 95,000 - 130,000; Full time

Benefits offered by this job

Remote work

Annual discretionary bonus

Professional development

Health benefits

Job summary

WorldatWork is seeking a Manager, Marketing Operations to own the marketing tech stack and data infrastructure, focusing on HubSpot and Salesforce integrations. This hands-on leadership role translates marketing strategy into scalable journeys across membership, education, research and events.

You will manage HubSpot administration, email deployment, audience segmentation, data quality and lifecycle programs, ensuring accurate tracking and measurement.

Qualifications

• 5+ years of experience in marketing operations and marketing automation.

Responsibilities

• Own the administration, governance and optimization of HubSpot and serve as Marketing's primary partner for its integration with Salesforce and other marketing platforms.
• Manage end-to-end email marketing operations, including campaign builds, testing, scheduling, deployment, quality assurance, deliverability and ongoing optimization.
• Develop and manage marketing automation, nurture programs and lifecycle journeys that support acquisition, engagement, conversion, renewal and re-engagement across WorldatWork programs and audiences.
• Own marketing audience segmentation and targeting, including dynamic lists, personalization, suppression criteria and campaign audiences, in partnership with internal business and data stakeholders.
• Ensure accurate flow and appropriate use of marketing and customer data across HubSpot, Salesforce and other platforms; partner with internal teams on data quality, governance and database health.
• Translate campaign and business objectives into scalable marketing workflows and automated customer experiences, identifying opportunities to connect audiences across membership, education, research, events and other offerings.
• Establish and maintain standards for campaign setup, tracking, lead capture, lifecycle management and marketing data practices to support consistent execution and measurement.
• Serve as Marketing's martech subject-matter expert, evaluating platforms, integrations and process improvements and partnering with IT, vendors and internal stakeholders to optimize the marketing technology ecosystem.
• Partner with integrated marketing, growth and analytics, creative and agency resources to execute high-volume, multi-channel campaigns efficiently and effectively.
• Continuously identify opportunities to automate manual processes, improve workflows and increase the efficiency, quality and scalability of marketing operations.

Skills

Marketing operations

CRM systems

Campaign management

Tools

HubSpot

Salesforce

Job description

WorldatWork is seeking a Manager, Marketing Operations to own the marketing tech stack and data infrastructure, focusing on HubSpot and Salesforce integrations. This hands-on leadership role translates marketing strategy into scalable journeys across membership, education, research and events.

You will manage HubSpot administration, email deployment, audience segmentation, data quality and lifecycle programs, ensuring accurate tracking and measurement.