Hotel Sales & Marketing Director — Growth & Strategy

Davidson Hospitality Group; St. Louis (MO); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical Coverage

Dental & Vision Coverage

Tuition Reimbursement

401K Match

Hotel Discounts

Paid Time Off

Job summary

The Westin St. Louis seeks a strategic, results-driven Director of Sales and Marketing to lead hotel sales strategy, drive revenue growth, and increase market share in downtown St. Louis.

You will focus on group sales, business development, and key accounts, partnering with leadership to seize opportunities across meetings and events. You will lead the sales team, develop talent, and build strong relationships with corporate clients, planners, and agencies while navigating ownership expectations

Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or equivalent experience.
• Five or more years of progressive hotel sales experience.
• At least two years of hotel sales leadership experience or equivalent.
• Previous experience as a Director of Sales, Director of Sales and Marketing, Assistant Director of Sales, or Senior Sales Manager preferred.
• Experience with Marriott-branded hotels preferred, particularly within a complex ownership or asset-management environment.
• Demonstrated ability to develop and execute hotel sales strategies that increase revenue, grow market share, and achieve business goals.
• Experience leading group sales, negotiating contracts, developing accounts, and converting qualified business opportunities.
• Established relationships within the corporate, group, meetings, and agency communities.
• Strong understanding of hotel market dynamics, competitive positioning, sales pace, forecasting, and revenue optimization.
• Proven ability to lead, coach, and develop a sales team while fostering a collaborative, performance-driven culture.
• Excellent written and verbal communication, presentation, negotiation, and relationship-building skills.
• Proficiency in Microsoft Office Suite and major hospitality sales CRM and sales management systems.
• Ability to adapt to changing business conditions, manage competing priorities, and work effectively with hotel leadership and ownership representatives.
• Professional presence, sound business judgment, and a proactive approach to problem-solving.

Responsibilities

• Lead the hotel's commercial sales strategy with a primary focus on group sales, business development, account management, and market share growth.
• Collaborate with the Director of Revenue Management and hotel leadership to identify revenue opportunities and strengthen client relationships.
• Oversee and coach the sales team to improve performance and foster accountability.
• Drive revenue growth and improve market position in downtown St. Louis.
• Manage relationships with corporate accounts, meeting planners, and third-party partners.

Skills

Group sales

Contract negotiation

Account management

Sales leadership

Revenue optimization

Forecasting

Relationship building

Presentation skills

MS Office

CRM systems

Education

Bachelor's degree or equivalent

Tools

CRM systems

Sales management systems

MS Office

Job description

The Westin St. Louis seeks a strategic, results-driven Director of Sales and Marketing to lead hotel sales strategy, drive revenue growth, and increase market share in downtown St. Louis.

You will focus on group sales, business development, and key accounts, partnering with leadership to seize opportunities across meetings and events. You will lead the sales team, develop talent, and build strong relationships with corporate clients, planners, and agencies while navigating ownership expectations