Director of Sales and Marketing

Davidson Hospitality Group; St. Louis (MO); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical Coverage

Dental & Vision Coverage

Tuition Reimbursement

401K Match

Hotel Discounts

Paid Time Off

Job summary

The Westin St. Louis seeks a strategic, results-driven Director of Sales and Marketing to lead hotel sales strategy, drive revenue growth, and increase market share in downtown St. Louis.

You will focus on group sales, business development, and key accounts, partnering with leadership to seize opportunities across meetings and events. You will lead the sales team, develop talent, and build strong relationships with corporate clients, planners, and agencies while navigating ownership expectations

Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or equivalent experience.
• Five or more years of progressive hotel sales experience.
• At least two years of hotel sales leadership experience or equivalent.
• Previous experience as a Director of Sales, Director of Sales and Marketing, Assistant Director of Sales, or Senior Sales Manager preferred.
• Experience with Marriott-branded hotels preferred, particularly within a complex ownership or asset-management environment.
• Demonstrated ability to develop and execute hotel sales strategies that increase revenue, grow market share, and achieve business goals.
• Experience leading group sales, negotiating contracts, developing accounts, and converting qualified business opportunities.
• Established relationships within the corporate, group, meetings, and agency communities.
• Strong understanding of hotel market dynamics, competitive positioning, sales pace, forecasting, and revenue optimization.
• Proven ability to lead, coach, and develop a sales team while fostering a collaborative, performance-driven culture.
• Excellent written and verbal communication, presentation, negotiation, and relationship-building skills.
• Proficiency in Microsoft Office Suite and major hospitality sales CRM and sales management systems.
• Ability to adapt to changing business conditions, manage competing priorities, and work effectively with hotel leadership and ownership representatives.
• Professional presence, sound business judgment, and a proactive approach to problem-solving.

Responsibilities

• Lead the hotel's commercial sales strategy with a primary focus on group sales, business development, account management, and market share growth.
• Collaborate with the Director of Revenue Management and hotel leadership to identify revenue opportunities and strengthen client relationships.
• Oversee and coach the sales team to improve performance and foster accountability.
• Drive revenue growth and improve market position in downtown St. Louis.
• Manage relationships with corporate accounts, meeting planners, and third-party partners.

Skills

Group sales

Contract negotiation

Account management

Sales leadership

Revenue optimization

Forecasting

Relationship building

Presentation skills

MS Office

CRM systems

Education

Bachelor's degree or equivalent

Tools

CRM systems

Sales management systems

MS Office

Job description

Location: St. Louis, MO, US

Employment Type: FULL_TIME

Property Description

Join the dynamic team at The Westin St. Louis, located in the heart of downtown, where luxury meets unbeatable convenience! We are looking for passionate, high-energy individuals to help us deliver exceptional service at our upscale property. With spacious, modern accommodations, a state-of-the-art fitness center, and prime access to St. Louis’s top attractions, including Busch Stadium, The Westin St. Louis offers an exciting work environment where your talents can shine. As part of our team, you’ll have the opportunity to create unforgettable guest experiences while growing your hospitality career in a vibrant, fast-paced setting. If you thrive in a culture of teamwork, excellence, and innovation, The Westin St. Louis is the place for you.

Overview

The Westin St. Louis is seeking a strategic, results-driven Director of Sales and Marketing (DOSM) to lead hotel sales strategy, drive revenue growth, and increase market share. This is an opportunity for an experienced hospitality sales leader to help guide a hotel through its next phase of growth, build on recent performance improvements, and strengthen its competitive position in the downtown St. Louis market.

Located directly across from Busch Stadium, The Westin St. Louis offers 263 guest rooms, spacious accommodations, and 20,874 square feet of meeting and event space, creating opportunities to attract corporate groups, meetings and conventions, and leisure travelers. The property has made meaningful progress in its operational turnaround, with improving guest satisfaction scores and positive momentum in both group and transient business.

As Director of Sales and Marketing, you will lead the hotel's commercial sales strategy, with a primary focus on group sales, business development, account management, and market share growth. You will work closely with the Director of Revenue Management (DORM) and hotel leadership to identify revenue opportunities, strengthen business relationships, improve sales performance, and capitalize on growing demand. The role may also include responsibility for transient sales strategy and business development.

The ideal candidate is a hands-on hotel sales leader who thrives in a changing environment, understands how to navigate complex ownership expectations, and can translate market opportunities into measurable results. You will lead and develop the sales team, foster a culture of accountability and collaboration, and build relationships with key corporate accounts, meeting planners, third-party partners, and industry contacts.

This is an opportunity to make a meaningful impact at a well-positioned downtown hotel with strong meeting space, an experienced sales team, and an improving business outlook.

Why Join The Westin St. Louis?

• Make an impact: Help lead the next phase of a hotel's turnaround and continued commercial growth.

• Capitalize on location: Drive business at a downtown St. Louis property directly across from Busch Stadium.

• Lead an established team: Build on an existing sales team and collaborate with experienced hotel and revenue leadership.

• Grow the business: Capitalize on positive group and transient business trends and opportunities to increase market share.

• Develop your career: Take on a visible leadership role with the opportunity to influence sales strategy, team development, and overall hotel performance.

Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field, or equivalent experience.

• Five or more years of progressive hotel sales experience.

• At least two years of hotel sales leadership experience or equivalent.

• Previous experience as a Director of Sales, Director of Sales and Marketing, Assistant Director of Sales, or Senior Sales Manager preferred.

• Experience with Marriott-branded hotels preferred, particularly within a complex ownership or asset-management environment.

• Demonstrated ability to develop and execute hotel sales strategies that increase revenue, grow market share, and achieve business goals.

• Experience leading group sales, negotiating contracts, developing accounts, and converting qualified business opportunities.

• Established relationships within the corporate, group, meetings, and agency communities.

• Strong understanding of hotel market dynamics, competitive positioning, sales pace, forecasting, and revenue optimization.

• Proven ability to lead, coach, and develop a sales team while fostering a collaborative, performance-driven culture.

• Excellent written and verbal communication, presentation, negotiation, and relationship-building skills.

• Proficiency in Microsoft Office Suite and major hospitality sales CRM and sales management systems.

• Ability to adapt to changing business conditions, manage competing priorities, and work effectively with hotel leadership and ownership representatives.

• Professional presence, sound business judgment, and a proactive approach to problem-solving.

Benefits

Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining and entertainment venues across the US. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners’ mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company’s heritage of delivering value, Davidson is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group.

In keeping with the company’s heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.

• Multiple Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and Holidays).
• 401K Match

Working at Davidson is like nowhere else. It’s less of a job, more of a calling. It’s part career, part revolution. Because whatever you do here, you play a part in helping redefine the way quality hospitality is delivered to our guests, our clients, our partners, and each other.EOE AA- Minorities/Females/Vet/Disability/Gender Identity/Sexual OrientationDavidson Hospitality is a drug free workplace. Pre-employment drug test and background check required. We participate in E-Verify.