Hotel Marketing Manager

Harwood International; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Harwood Hospitality Group, Dallas-based luxury hotel operator, seeks a Marketing Manager for Hotel Swexan to drive strategic marketing and PR campaigns. You will collaborate with the Marketing + PR team and hotel leadership to elevate brand presence and revenue.

Responsibilities include managing event calendars, media plans, agency partnerships, brand standards, and asset production across social, PR, and digital channels; a 5+ year track record in luxury marketing is required.

Qualifications

• 5+ years of marketing and communications experience in hotel, fashion or luxury sectors.
• Strong brand management and campaign planning abilities.
• Excellent creativity and trend awareness.

Responsibilities

• Build and manage creative packages for the hotel with design groups.
• Develop event and campaign plans for marketing and PR.
• Develop and execute marketing and advertising campaigns across social media, PR, and media buys.
• Collaborate with social media agency and in-house marketing to build calendars and activations.
• Ensure brand standards across platforms and update information on websites and third-party listings.
• Plan and manage marketing assets including photography, videography, design, and copywriting.
• Coordinate photoshoots and influencer programs to align with brand goals.

Skills

Marketing experience

Communications

Hospitality industry experience

Brand management

Creativity

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

Adobe Creative Suite

Canva

Squarespace

CRM

CTUIT

Google Drive

Campaign Monitor

Klaviyo

Job description

• On-site
• Hospitality
• Full-Time
• Requisition #: HOTEL004448

Description

Who We Are

Harwood Hospitality Group, Dallas’ premier Hospitality owner-operator, introduces its most complete expression of a multi-generational vision in Harwood District’s first hotel.

Hotel Swexan is a new destination, with an uncompromising mission that values experience above all. It is a place like no other that draws inspirations from the world’s greatest cities – New York, London, Paris – together in one location to create something completely new. Local expertise with an international influence. Classic and contemporary, Hotel Swexan is a twist on conventions.

Part collection, part creativity, and always elegant. Guests stay to get lost – in culture and conversation. Hotel Swexan is a world of its own, a meeting place, a hideaway, a stomping ground. For celebration or solitude.

Designed with all generations in mind, Hotel Swexan plays host to an eclectic mix of personalities. It is a timeless setting where locals mix with out-of-towners and old souls encounter the young at heart.

Intimate, immersive, and transportive. Hotel Swexan has a surprise around every corner. Forget, for a second, where you came from, and leave with a memory that keeps you coming back.

Summary

The Marketing Manager (Hotel Swexan) is a key contributor to the success of the dynamic marketing + PR campaigns for the Hotel Swexan. As a strategic thinker, collaborator, and connector, you will work closely with the Marketing + PR team along with key hotel leaders.

The primary focuses of your role will be to ensure that all marketing + PR activities, initiatives, and campaigns are strategic to drive restaurants and catering ROI, stay up to date, on‑brand, and are thoroughly prepared to launch on‑time.

This role will support from start-to-finish on all marketing + PR campaigns with ownership of key functions such as:

• Managing brand’s campaign and event calendar to drive the largest revenue impact
• Managing media plans and coordinating paid ad placements
• Managing outside agencies for ad buys, graphic design, and organic social media initiatives
• Brand management activities such as monitoring and implementing any changes to brand operations.
• Scheduling meetings and workshops as needed
• Planning and managing Marketing + PR campaign assets including photography, videography, graphic design, and copywriting

Core Responsibilities

• Build - or work with a design group to build - creative packages for the hotel
• Develop event and campaign plans
• Development and executemarketing and advertising campaigns for the hotel across social media, PR, and media buys
• Work closely with social media agency and in house Marketing team to build social media calendars and activations based on set social media strategy
• Ensure brand standards are met and information updated across all platforms including social media, graphic design, websites, andthird-partylistings
• Manage and update hotel websiteregularly
• Manage design and printing of menus
• Scheduling unique pop-up experiences for our guests outside of our regular programming
• Create and maintain quarterly and monthly project progress boards
• Work with hotel operations to ensure campaigns and initiatives are set up to track
• Create and produce in-restaurant branded materials
• Build a robust influencer program and digital partnerships
• Manage and execute photoshoots that align with brand goals and campaigns
• 5+ experience in marketing and communications within the hotel, fashion or luxury industries
• A natural passion for hospitality, and/or extraordinary experiences
• Strong organizational and time management skills with a preference for achieving goals and creating efficiencies
• Proven ability to manage multiple projects and adhere to deadlines
• An open mind to adapt to timely strategic changes
• Boundless creativity with an eye for trendsetting design and style
• Flexible availability to work during peak hospitality seasons and/or hours such as nights, weekends, and holidays

Required Education + Skills

• Bachelor’s degree in Marketing/Communications.
• Must have extensive knowledge of computers and document management software, including but not limited to Microsoft Office Suite, Adobe Creative Suite, Canva, Squarespace, CRM, CTUIT,Google Drive, Campaign Monitor, Klaviyo

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.