Hotel Director of Sales

AvaHR; Melbourne (FL); On-site; USD 70,000 - 95,000; Full time

Job summary

AvaHR is seeking an experienced hotel sales professional in Melbourne, FL to develop and execute sales strategies for group, corporate, association, social, leisure, and event revenue. You will build long-term client relationships and coordinate accurate handoffs with operations. Hotel experience is required.

A competitive salary plus a monthly bonus up to 3% of monthly group revenue is offered. The role involves leading account plans, prospecting, proposals, tours, and post-event follow-ups to

Qualifications

• Bachelor's degree in hospitality, business, marketing, or related field preferred, or equivalent experience.
• Three or more years of hotel, venue, event, or B2B sales experience preferred.
• Strong negotiation, presentation, writing, CRM, forecasting, and relationship-management skills.

Responsibilities

• Create and execute account, market-segment, prospecting, and revenue plans aligned with occupancy, rate, event-space, and need-period objectives.
• Generate leads through outreach, referrals, digital channels, community involvement, site visits, trade events, and disciplined account management.
• Qualify business, prepare proposals, conduct tours, negotiate approved terms, and secure signed agreements and deposits.
• Maintain accurate CRM records, traces, pipelines, production reports, forecasts, contracts, and client communications.
• Partner with revenue, operations, food and beverage, and banquet teams on pricing, availability, concessions, room blocks, event details, and service recovery.
• Conduct pre- and post-event follow-up, strengthen repeat business, and identify upsell opportunities.
• Monitor competitors, market conditions, demand generators, and client feedback; recommend strategy adjustments.
• Ensure commitments are operationally feasible and transferred accurately through contracts, event orders, resumes, and internal meetings.
• Represent the hotel professionally and comply with gift, entertainment, confidentiality, data-security, and approval requirements.
• If assigned, recruit, train, coach, and evaluate sales or coordination staff.

Skills

Guest-focused comms

Negotiation

Presentation skills

CRM & relationship mgmt

Forecasting & pipeline

Cross-department collaboration

Education

Bachelor's degree in hospitality/business/marketing or related

Tools

OPERA PMS

Delphi Hotel Software

Salesforce

Job description

Position Summary

Develops and executes sales strategies that grow group,corporate, association, social, leisure, and event revenue while buildinglong-term client relationships and coordinating accurate operational handoff.

Hotel Experience required.Competitive salary comensurate with experience and monthly Bonus base on group revenue ,up to 3% from monthly group revenue.

Essential Functions and Responsibilities

Create and execute account, market-segment,prospecting, and revenue plans aligned with occupancy, rate, event-space, andneed-period objectives.

Generate leads through outreach, referrals,digital channels, community involvement, site visits, trade events, anddisciplined account management.

Qualify business, prepare proposals, conducttours, negotiate approved terms, and secure signed agreements and deposits.

Maintain accurate CRM records, traces,pipelines, production reports, forecasts, contracts, and client communications.

Partner with revenue, operations, food andbeverage, and banquet teams on pricing, availability, concessions, room blocks,event details, and service recovery.

Conduct pre- and post-event follow-up,strengthen repeat business, and identify upsell opportunities.

Monitor competitors, market conditions, demandgenerators, and client feedback; recommend strategy adjustments.

Ensure commitments are operationally feasibleand transferred accurately through contracts, event orders, resumes, andinternal meetings.

Represent the hotel professionally and complywith gift, entertainment, confidentiality, data-security, and approvalrequirements.

If assigned, recruit, train, coach, and evaluatesales or coordination staff.

Leadership and Supervisory Responsibilities

Plan and assign work; communicate expectations;train, coach, and evaluate employees.

Support consistent application of policies andpromptly elevate employee-relations, accommodation, leave, wage-hour, safety,or conduct concerns to authorized leadership or Human Resources.

Review scheduling and time records for accuracyand maintain appropriate documentation.

Model professional conduct, accountability,inclusion, and respectful workplace behavior.

Required Knowledge, Skills, and Competencies

Guest-focused judgment and professionalcommunication.

Ability to prioritize, follow procedures,maintain accurate records, and complete work within required timeframes.

Ability to work cooperatively across departmentsin a fast-paced, occupancy- and event-driven environment.

Integrity, reliability, discretion, andresponsible handling of hotel, guest, employee, or financial information.

Ability to use job-related technology and learnproperty systems required for the role.

Knowledgeable in PMS systems like OPERA,PEP and other sales platforms like Delphi Hotel Software and Sales Force.

Education, Experience, and Credentials

Bachelor's degree in hospitality, business,marketing, or related field preferred, or equivalent experience.

Three or more years of hotel, venue, event, orbusiness-to-business sales experience preferred.

Strong negotiation, presentation, writing, CRM,forecasting, and relationship-management skills.

Ability to travel locally and work eventsoutside standard business hours as needed.

Physical Demands and Work Environment

Primarily office and property-tour work with frequentcomputer, telephone, and speaking activity. Regular walking and standing duringtours and events; occasional lifting up to 25 pounds; local travel may berequired.

Schedule and Availability

The schedule is based on hotel occupancy, business volume,events, and operational needs. Regular availability for weekends and holidaysmay be required. Leadership and designated operational positions may berequired to respond to urgent needs outside scheduled hours.