Hot Wheels Brand Strategy & Activation Lead

Mattel, Inc.; El Segundo (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Mattel, Inc. in El Segundo, CA is seeking an Associate Manager, Brand Strategy & Activation to shape long-term brand equity and cross-category strategy while leading day-to-day brand activations with internal and external partners.

You will focus on the Hot Wheels adult fan business, translating brand strategy into campaigns, planning moments, and integrating marketing plans across digital, retail, social, events, and PR to grow franchise health.

Qualifications

• 5+ years (3 years with MBA) experience in brand marketing, franchise management or related strategy.
• Experience managing a multi-category portfolio (toys, apparel, publishing, etc.).
• Self-starter who is detail oriented, driven, proactive and collaborative.
• Strategic thinking with ability to define brand vision and roadmaps.
• Strong understanding of consumer psychology, brand equity drivers and trends.
• Thorough grasp of marketing mix and KPIs.
• Portfolio management balancing categories under a unified brand.
• Cross-functional leadership without direct authority.
• Financial acumen with brand/category P&L exposure.
• Excellent storytelling and presentation skills; proficient with PowerPoint.

Responsibilities

• Partner with marketing teams to ensure brand consistency across products, experiences and retail.
• Develop content in collaboration with studios to align with brand objectives.
• Serve as the cross-functional integrator between content, product, experiences, retail, and marketing.
• Plan brand moments (anniversaries, launches, retail programs) and ensure flawless execution with partners.
• Translate brand strategy into campaigns, content, and activations.
• Plan integrated marketing campaigns across digital, retail, social, events, PR.
• Oversee media strategy across regions and manage day-to-day creative production.
• Ensure brand stories align with positioning and product highlights.
• Track campaign performance and franchise health via engagement and sales data.

Skills

Brand marketing

Franchise marketing

Content marketing

Leadership

Strategic thinking

Consumer insights

Brand equity

P&L understanding

Education

MBA

Bachelor's degree

Tools

PowerPoint

Excel

Outlook

Word

Job description

Mattel, Inc. in El Segundo, CA is seeking an Associate Manager, Brand Strategy & Activation to shape long-term brand equity and cross-category strategy while leading day-to-day brand activations with internal and external partners.

You will focus on the Hot Wheels adult fan business, translating brand strategy into campaigns, planning moments, and integrating marketing plans across digital, retail, social, events, and PR to grow franchise health.