Barbie Brand Strategy & Marketing Associate Manager

Mattel, Inc.and Subsidiaries; El Segundo (CA); On-site; USD 118,000 - 138,000; Full time

Job summary

Mattel in El Segundo, CA seeks Associate Manager, Brand Strategy & Marketing for Barbie. You will define long-term brand equity, positioning, and cross-category strategy while driving day-to-day brand activations in partnership with internal teams and external agencies.

The role focuses on the Barbie kid business, developing strategies that heighten brand awareness, accelerate launches, and grow the full franchise.

Qualifications

• 5+ years (3 with MBA) experience in brand strategy/marketing.
• Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
• Self-starter who is detail oriented, driven, and collaborative.
• Strategic thinking: ability to define brand vision and multi-year roadmaps.
• Consumer insights & research: synthesize data to create recommendations.
• Strong understanding of the marketing mix and KPIs.
• Portfolio management: balance toy and non-toy categories under one brand.
• Cross-functional leadership: influence teams without direct authority.
• Financial acumen: experience with P&L at the brand level.

Responsibilities

• Define long-term brand equity, positioning, and cross-category strategy.
• Drive day-to-day brand activations in partnership with internal teams and agencies.
• Focus on Barbie kid business, developing strategies to grow the franchise.
• Develop and deliver executive-ready presentations and strategic narratives.

Skills

Brand strategy

Marketing

Franchise management

Content marketing

Strategic thinking

Consumer insights

Marketing KPIs

Cross-functional leadership

P&L management

Education

MBA

Job description

Mattel in El Segundo, CA seeks Associate Manager, Brand Strategy & Marketing for Barbie. You will define long-term brand equity, positioning, and cross-category strategy while driving day-to-day brand activations in partnership with internal teams and external agencies.

The role focuses on the Barbie kid business, developing strategies that heighten brand awareness, accelerate launches, and grow the full franchise.