Marketing Associate- Hot Wheels

Mattel; Juneau (AK); On-site; USD 72,000 - 89,000; Full time

Job summary

Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market. The Marketing Associate for the Vehicles business (HW Licensed Entertainment) will report to the Manager. The position focuses on analyzing marketing programs, supporting day-to-day activities, and driving cross-functional execution in the U.S.

market. You will contribute to pricing, placement, and promotion levers, assist with brand activation toward financial targets, and perform POS

Qualifications

• Bachelor’s degree in marketing, business or related field.
• 2–3 years’ related work experience
• Strong quantitative analysis skills, critical thinking and financial knowledge
• Fundamental understanding of marketing principles and business
• Demonstrated strong team player
• Intermediate Microsoft Excel and PowerPoint skills
• Possess a positive ‘can do’ attitude
• Tenacious, curious and eager to grow personally and professionally
• Ability to find creative solutions to problems as they arise
• Able to work within timelines for brand analyses and reporting projects
• Comfortable working in a fast‑paced environment
• Experience in category management, trade or brand marketing, space planning, consumer research, sales and/or finance is a PLUS

Responsibilities

• Analyze marketing programs to develop recommendations for optimization
• Support day-to-day marketing activities, including local insights collection and synthesis of performance of brand/products
• Assist with overall execution of key marketing programs on any assigned brands
• Drive marketing execution with a cross‑functional team
• Assist in managing brand activation to commercial financial targets
• Contribute to the planning and activation of brand campaigns in the U.S. market, including pricing, placement and promotion levers
• Work on a diverse range of complex business issues with varying scope using available reference materials and established precedents as assigned
• Assist with the management of the P&L for the portfolio – update line items, quota inputs, pricing scenarios, etc.
• Perform in‑depth POS analysis on key items/segments by utilizing various data bases
• Conduct competitive analysis on new product launches

Skills

Quantitative analysis

Critical thinking

Financial knowledge

Team player

Positive attitude

Growth mindset

Education

Bachelor's degree in marketing, business or related field

Tools

Excel

PowerPoint

Job description

Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market. The team is responsible for line selection, creating pricing, overseeing the local P&L and driving the go-to-market strategy in the U.S. The Marketing Associate for the Vehicles business (HW Licensed Entertainment) will report to the Manager.

Responsibilities

• Analyze marketing programs to develop recommendations for optimization
• Support day-to-day marketing activities, including local insights collection and synthesis of performance of brand/products
• Assist with overall execution of key marketing programs on any assigned brands
• Drive marketing execution with a cross‑functional team
• Assist in managing brand activation to commercial financial targets
• Contribute to the planning and activation of brand campaigns in the U.S. market, including pricing, placement and promotion levers
• Work on a diverse range of complex business issues with varying scope using available reference materials and established precedents as assigned
• Assist with the management of the P&L for the portfolio – update line items, quota inputs, pricing scenarios, etc.
• Perform in‑depth POS analysis on key items/segments by utilizing various data bases
• Conduct competitive analysis on new product launches

Qualifications

• Bachelor’s degree in marketing, business or related field
• 2–3 years’ related work experience
• Strong quantitative analysis skills, critical thinking and financial knowledge
• Fundamental understanding of marketing principles and business
• Demonstrated strong team player
• Intermediate Microsoft Excel and PowerPoint skills
• Possess a positive ‘can do’ attitude
• Tenacious, curious and eager to grow personally and professionally
• Ability to find creative solutions to problems as they arise
• Able to work within timelines for brand analyses and reporting projects
• Comfortable working in a fast‑paced environment
• Experience in category management, trade or brand marketing, space planning, consumer research, sales and/or finance is a PLUS

Salaried: The annual base salary range for this position is between $72,000 and $89,000.