Hospitality Marketing Manager: Brand Growth & Digital Strategy

Parrot Key Hotel & Villas; Key West (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

Teledoc service

Free maintenance medications

Hotel discounts

Tuition reimbursement

Paid time off

401K match

Job summary

Parrot Key Hotel & Villas in Key West seeks a Marketing Manager to elevate the brand and drive revenue growth. You will develop strategic marketing plans, oversee digital campaigns (SEO/SEM, email, social media), and collaborate with resort teams to ensure consistent messaging across channels.

The ideal candidate holds a Bachelor's degree in Marketing or a related field, with proven hospitality marketing leadership, strong analytics, content creation skills, and proficiency with marketing tools.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field or equivalent experience.
• Proven experience as a Marketing Manager in the hospitality industry.
• In-depth knowledge of digital marketing strategies and tactics.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication abilities.
• Creative mindset with a keen eye for design and branding.
• Proficiency in marketing software and analytics tools.
• Leadership skills and ability to collaborate effectively with cross-functional teams.

Responsibilities

• Develop and implement strategic marketing plans to drive brand awareness and revenue growth
• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media
• Manage the creation and execution of captivating content for various marketing channels
• Conduct market research and analyze consumer trends to identify new opportunities
• Collaborate with internal teams to ensure consistent brand messaging and alignment
• Monitor and analyze marketing performance metrics to optimize campaigns and ROI
• Manage marketing budgets and allocate resources effectively
• Stay updated on industry trends and competitor activities to maintain a competitive edge

Skills

Digital marketing

Analytics

Content creation

Leadership

Communication

Branding

Team collaboration

Education

Bachelor's degree in Marketing, Business

Tools

SEO tools

SEM tools

Email marketing platforms

Social media management tools

Job description

Parrot Key Hotel & Villas in Key West seeks a Marketing Manager to elevate the brand and drive revenue growth. You will develop strategic marketing plans, oversee digital campaigns (SEO/SEM, email, social media), and collaborate with resort teams to ensure consistent messaging across channels.

The ideal candidate holds a Bachelor's degree in Marketing or a related field, with proven hospitality marketing leadership, strong analytics, content creation skills, and proficiency with marketing tools.