Marketing Manager

Parrot Key Hotel & Villas; Key West (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

Teledoc service

Free maintenance medications

Hotel discounts

Tuition reimbursement

Paid time off

401K match

Job summary

Parrot Key Hotel & Villas in Key West seeks a Marketing Manager to elevate the brand and drive revenue growth. You will develop strategic marketing plans, oversee digital campaigns (SEO/SEM, email, social media), and collaborate with resort teams to ensure consistent messaging across channels.

The ideal candidate holds a Bachelor's degree in Marketing or a related field, with proven hospitality marketing leadership, strong analytics, content creation skills, and proficiency with marketing tools.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field or equivalent experience.
• Proven experience as a Marketing Manager in the hospitality industry.
• In-depth knowledge of digital marketing strategies and tactics.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication abilities.
• Creative mindset with a keen eye for design and branding.
• Proficiency in marketing software and analytics tools.
• Leadership skills and ability to collaborate effectively with cross-functional teams.

Responsibilities

• Develop and implement strategic marketing plans to drive brand awareness and revenue growth
• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media
• Manage the creation and execution of captivating content for various marketing channels
• Conduct market research and analyze consumer trends to identify new opportunities
• Collaborate with internal teams to ensure consistent brand messaging and alignment
• Monitor and analyze marketing performance metrics to optimize campaigns and ROI
• Manage marketing budgets and allocate resources effectively
• Stay updated on industry trends and competitor activities to maintain a competitive edge

Skills

Digital marketing

Analytics

Content creation

Leadership

Communication

Branding

Team collaboration

Education

Bachelor's degree in Marketing, Business

Tools

SEO tools

SEM tools

Email marketing platforms

Social media management tools

Job description

Property Description

Parrot Key Hotel & Villas delivers a relaxed, upscale island experience set across lush tropical grounds just minutes from Old Town Key West. Featuring spacious rooms and private villas, four resort-style pools, and vibrant dining, the property blends laid-back luxury with a strong, guest-focused culture—making it an ideal setting for hospitality professionals looking to grow in a dynamic resort environment.

Overview

Are you a creative and results-driven marketer with a passion for the hospitality industry? Join our dynamic team as a Marketing Manager and make a significant impact on our brand presence and revenue growth. As a Marketing Manager, you'll have the opportunity to showcase your strategic thinking, innovative ideas, and leadership skills to drive our marketing initiatives to new heights. With your high energy, enthusiasm, and commitment to excellence, you'll play a crucial role in attracting guests, promoting our unique offerings, and enhancing the overall guest experience. Join us and be part of a team that values creativity, collaboration, and delivering exceptional results!

Key Responsibilities:

• Develop and implement strategic marketing plans to drive brand awareness and revenue growth
• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media
• Manage the creation and execution of captivating content for various marketing channels
• Conduct market research and analyze consumer trends to identify new opportunities
• Collaborate with internal teams to ensure consistent brand messaging and alignment
• Monitor and analyze marketing performance metrics to optimize campaigns and ROI
• Manage marketing budgets and allocate resources effectively
• Stay updated on industry trends and competitor activities to maintain a competitive edge

Qualifications

• Bachelor's degree in Marketing, Business, or a related field or equivalent experience
• Proven experience as a Marketing Manager in the hospitality industry
• In-depth knowledge of digital marketing strategies and tactics
• Strong analytical and problem-solving skills
• Excellent written and verbal communication abilities
• Creative mindset with a keen eye for design and branding
• Proficiency in marketing software and analytics tools
• Leadership skills and ability to collaborate effectively with cross-functional teams

Benefits

Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining and entertainment venues across the US. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners’ mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company’s heritage of delivering value, Davidson is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group.

Inkeeping with the company’s heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.

• Multiple Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and Holidays).
• 401K Match

Working at Davidson is like nowhere else. It’s less of a job, more of a calling. It’s part career, part revolution. Because whatever you do here, you play a part in helping redefine the way quality hospitality is delivered to our guests, our clients, our partners, and each other.EOE AA- Minorities/Females/Vet/Disability/Gender Identity/Sexual OrientationDavidson Hospitality is a drug free workplace. Pre-employment drug test and background check required. We participate in E-Verify.