Hospice Marketer / Liaison

Guardian Angel Home Care Inc.; Rochester Hills (MI); On-site; USD 45,000 - 80,000; Full time

Benefits offered by this job

Uncapped bonus

Full training and ongoing support

Established reputation in healthcare

Job summary

Guardian Angel Home Care Inc. is seeking an energetic outside sales professional in Michigan to grow hospice referrals and educate healthcare partners.

This field-based role involves visiting hospitals, SNFs, and physician offices to promote hospice care services and ensure timely admissions for end-of-life care. You will build trusted relationships with discharge planners, case managers, social workers, and nursing staff while educating referral sources and families.

Qualifications

• Prior experience in hospice marketing, healthcare sales, liaison work, or home health required.
• Strong understanding of hospice eligibility, Medicare guidelines, and discharge planning workflows.
• Excellent communication, active listening, and relationship-building skills.
• Ability to handle sensitive conversations with empathy and professionalism.
• Valid driver’s license and reliable transportation.

Responsibilities

• Develop and nurture referral relationships with hospitals, SNFs, rehabilitation centers, assisted living facilities, and physicians.
• Serve as an expert educator on hospice eligibility criteria, Medicare guidelines, and supportive care benefits.
• Coordinate closely with clinical leadership and intake coordinators for smooth patient evaluations and admissions.
• Manage an assigned territory strategically to drive consistent referral growth.
• Document marketing and liaison activity accurately using CRM software.
• Represent Guardian Angel Home Care with deep empathy, professionalism, and integrity.

Skills

Field-based sales

Relationship building

Healthcare marketing

Communication skills

CRM experience

Tools

CRM software

Job description

Salary Range: $45,000.00 To $80,000.00 Annually

Compensation:$45,000–$70,000 base salary + uncapped performance bonus

Job Type: Full-Time or Part-Time

Schedule

• Full-Time: Monday–Friday, 8:30 AM – 5:00 PM
• Part-Time: Flexible schedule within business hours (typically 8:30 AM – 1:00 PM)

Work Setting: 100% Field-Based (In-Person)

Read This First – This Is a True Outside Sales Role

This is not a desk job.

This is a field-based healthcare sales and community education position where you will spend your day:

Visiting hospitals, skilled nursing facilities (SNFs), assisted living communities, physician offices, and palliative care clinics

Building trusting relationships with physicians, discharge planners, case managers, social workers, and nursing staff

Educating referral sources, patients, and families on Guardian Angel Home Care’s compassionate hospice care services

Guiding families through delicate transitions and ensuring timely admissions for patients requiring end-of-life care

What You'll Actually Be Doing (Daily Expectations)

A stop may include:

Meeting with hospital discharge planners and case managers to identify patients appropriate for hospice care

Educating medical professionals and families on the benefits of early hospice intervention and symptom management

Collaborating with our clinical intake team to ensure seamless, prompt transitions from hospital or facility to home hospice care

Maintaining strong, ongoing relationships with existing referral partners while continuously developing new referral streams

About Us

Guardian Angel Home Care is a leading healthcare provider serving patients throughout Michigan and multiple states nationwide. Our hospice division is dedicated to providing comfort, dignity, and expert clinical, emotional, and spiritual support to patients and their families during life’s most delicate moments.

Key Responsibilities

Develop and nurture referral relationships with hospitals, SNFs, rehabilitation centers, assisted living facilities, and physicians

Serve as an expert educator on hospice eligibility criteria, Medicare guidelines, and supportive care benefits

Coordinate closely with clinical leadership and intake coordinators for smooth patient evaluations and admissions

Manage an assigned territory strategically to drive consistent referral growth

Document marketing and liaison activity accurately using CRM software

Represent Guardian Angel Home Care with deep empathy, professionalism, and integrity

What Success Looks Like

Consistently meeting daily field visit and outreach expectations

Building long-term, trusted relationships with healthcare case managers and discharge teams

Growing hospice census and referral volume across your territory

Earning a reputation as a compassionate, reliable healthcare partner

Who This Role Is Perfect For

• Experienced DME, home health, hospice, or healthcare marketers
• Outside sales representatives who enjoy working in the field
• Self-motivated individuals who thrive independently
• Relationship-focused professionals looking for unlimited earning potential

Qualifications

Prior experience in hospice marketing, healthcare sales, liaison work, or home health required

Strong understanding of hospice eligibility, Medicare guidelines, and discharge planning workflows

Excellent communication, active listening, and relationship-building skills

Ability to handle sensitive conversations with empathy and professionalism

Valid driver's license and reliable transportation

CRM experience preferred

Why Join Guardian Angel Home Care?

Uncapped performance bonus

Full training and ongoing support

Established reputation within the healthcare community

Supportive leadership focused on your success

Opportunity to make a meaningfu l impact by helping patients and families receive compassionate end-of-life care when they need it most