Hospice Growth Director – Area Business Development

Gentiva; Southfield, Northern (MI, KY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Medical, Dental, Vision Insurance

Mileage Reimbursement or Fleet Vehicle

Paid Time Off + Holidays

Continuing Education Units

Job summary

Gentiva Hospice is seeking an Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory. You will drive referral growth, census growth, and develop strategic partnerships while aligning with organizational goals.

The role requires a Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field, at least 3 years of direct healthcare sales experience and 1+ year of leadership.

Qualifications

• Minimum 3 years of direct healthcare sales experience (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred).
• 1+ years of healthcare sales leadership experience.
• Proven ability to lead teams, exceed sales quotas, and build referral partnerships.
• Experience with CRM systems, referral tracking software, and Microsoft Office.

Responsibilities

• Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management.
• Develop and implement territory-specific sales strategies to meet census growth and admission targets.
• Identify and cultivate referral sources through community engagement, physician relationships, facility partnerships, and outreach.
• Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy.
• Provide regular field coaching, joint sales calls, and ongoing professional development to your team.
• Maintain continuity with existing referral partners while pursuing new market opportunities.
• Collaborate with internal clinical, operational, and executive teams to ensure onboarding of new patients.
• Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships.
• Monitor compliance with sales methodologies, performance metrics, and regulatory requirements.
• Support and implement short- and long-range growth goals aligned with company initiatives.

Job description

Gentiva Hospice is seeking an Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory. You will drive referral growth, census growth, and develop strategic partnerships while aligning with organizational goals.

The role requires a Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field, at least 3 years of direct healthcare sales experience and 1+ year of leadership.