Hospice Community Relations & Marketing Lead

Affinity Health Management; Sarasota (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

Continuum Care Hospice, LLC, in Sarasota, seeks a Community Liaison to lead marketing initiatives, build relationships with customers and referral sources, respond to requests, and organize community events.

You will report to the Administrator and develop marketing plans, monitor budgets, and promote the organization as a high-quality provider of hospice services in Sarasota and Manatee counties.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Health care marketing knowledge, preferably in hospice or home care.
• Knowledge of the Sarasota and Manatee County healthcare markets.

Responsibilities

• Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
• Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing aggressiveness

Customer relationship management

Communication skills

Negotiation skills

Public relations skills

Autonomy

Organization

Assertiveness

Education

Bachelor's degree in Marketing or related field

Job description

Continuum Care Hospice, LLC, in Sarasota, seeks a Community Liaison to lead marketing initiatives, build relationships with customers and referral sources, respond to requests, and organize community events.

You will report to the Administrator and develop marketing plans, monitor budgets, and promote the organization as a high-quality provider of hospice services in Sarasota and Manatee counties.