Hospice Care Specialist- Marketing

Lorian Health; Riverside (CA); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D

Disability insurance

Employee Assistance Program

401K with company match

Job summary

Lorian Health is seeking a Hospice Care Specialist/Community Liaison to grow and manage referral relationships with physicians, hospitals, SNFs, and social workers. You will serve as the face of Lorian Hospice, educate partners, and drive awareness and admissions through strategic outreach.

This role requires independent territory management, strong communication, and a proven sales track record. Mileage reimbursement or vehicle support may be provided, with a competitive benefits package and a

Qualifications

• Experience in Home Health or Hospice settings within the last 3 years.
• 1–2 years in hospice or palliative care marketing preferred.
• Demonstrated ability to grow and sustain referral relationships.
• Proven track record of meeting or exceeding sales/referral targets.
• Strong presentation and interpersonal skills.
• Ability to manage a dynamic territory and prioritize independently.

Responsibilities

• Develop, manage, and grow referral relationships with physicians, hospitals, SNFs, case managers, social workers, and community partners.
• Represent Lorian Hospice professionally in the community as a Community Liaison / Hospice Care Specialist.
• Execute strategic sales and marketing plans to meet referral and census growth goals.
• Plan, track, and document sales activities and pipeline in the CRM.
• Conduct face-to-face visits, in-services, and educational presentations to raise awareness of hospice services.
• Maintain a strong pipeline and ensure timely follow-up with referral outcomes.
• Collaborate with the interdisciplinary clinical team to ensure smooth transitions of care and high satisfaction.
• Provide patient and family advocacy through hospice eligibility, benefits, and enrollment guidance.
• Document referral activity and outcomes in line with policies.
• Participate in team meetings and ongoing professional development.

Skills

Referral relationships

Sales achievements

Communication skills

Independent work

Job description

At Lorian Health we believe people heal best were they fell most secure-home. Our Mission is to deliver compassionate, clinically excellent care that keeps patients out of the hospital and in the comfort of their homes. But it doesn't stop there.

We're not just hiring we are looking for individuals that are driven by purpose, this role is for you

For over 20 years, Lorian Health has been a trusted leader in home health care, committed to enhancing quality of life and supporting patient independence. We foster a collaborative, compassionate environment where team members are valued, supported, and empowered to make a meaningful impact.

Location: Riverside County

About The Opportunity

The Hospice Care Special serves as the primary ambassador for Lorian Hospice, driving referral growth and building strong community partnerships. This role blends consultative sales expertise with compassionate advocacy to educate partners and families, expand hospice awareness, and ensure a seamless referral and admission experience.

Responsibilities

• Actively develop, manage, and grow referral relationships with physicians, hospitals, skilled nursing facilities, case managers, social workers, and community partners.
• Serve as the face of Lorian Hospice within the community, representing the organization with professionalism, integrity, and clinical confidence as a Community Liaison / Hospice Care Specialist.
• Execute strategic sales and marketing plans to meet and exceed referral and census growth goals.
• Plan, track, and execute all sales, marketing, and referral activities within the company-provided CRM, ensuring accurate documentation, pipeline management, and territory planning.
• Conduct routine face-to-face visits, in-services, and educational presentations to referral sources to increase awareness and utilization of hospice services.
• Maintain a strong pipeline of prospects and pending referrals, ensuring timely follow-up and clear communication of referral outcomes.
• Collaborate closely with the interdisciplinary clinical team to ensure smooth transitions of care and high satisfaction among patients, families, and referral partners.
• Provide patient and family advocacy by guiding them through hospice eligibility, benefits, and enrollment.
• Accurately document referral activity, account plans, and outcomes in accordance with Lorian policies and regulatory requirements.
• Participate in team meetings, training sessions, and ongoing professional development.

Required Qualifications

• Minimum of one (1) year of recent (within the last three (3) years) experience in a Home Health or Hospice Setting.
• One (1) to two (2) years of hospice or palliative care marketing experience strongly preferred.
• Demonstrated ability to build, grow, and sustain high-performing referral relationships.
• Proven track record of meeting or exceeding sales and referral targets.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently, prioritize effectively, and manage a dynamic territory.
• Valid driver’s license and proof of acceptable automobile insurance.

Why Join us?

We are committed to our employees' well-being, offering a comprehensive employee benefits package that includes, but is not limited to:

• Competitive salary and comprehensive benefits package (medical, dental, vision, life, AD&D, disability, EAP, 401(K) with 4% match
• Paid time off and paid holidays
• Mileage reimbursement or company vehicle (role dependent), plus fuel card
• Employee referral program and opportunities for growth and advancement

This position is based on a Pay per visit compensation model.

Pay per visit ranges from $85,000 to $115,000 visit commensurate with experience and depending on type of visit.

Here, you'll be part of a mission-first team that values people over processes.