Hospice Care Specialist - Marketer

Lorian Health; San Diego (CA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Company vehicle and fuel card

Medical, dental, and vision insurance

Life insurance

AD&D insurance

Short- and long-term disability

Employee Assistance Program (EAP)

401(k) with 4% company match

Paid time off and paid holidays

Ongoing professional development and 2

Career advancement opportunities

Collaborative, mission-driven team

Job summary

Lorian Health in San Diego is seeking a Hospice Specialist to join our patient-centered home care team. You will build trusted relationships with healthcare professionals and referral sources to expand access to hospice services.

In this role, you will educate partners, manage marketing accounts, coordinate referrals, meet with patients and families to provide support, and advocate for patients across the hospice team and community.

Qualifications

• 2+ years of healthcare sales or marketing experience.
• Hospice or palliative care marketing experience strongly preferred.
• Proven ability to build and maintain relationships with healthcare professionals, patients, families, and community organizations.
• Strong communication, critical thinking, judgment, and relationship-building skills.
• Experience with crisis intervention and family support.
• High school diploma or GED required; bachelor's degree in a related field preferred.

Responsibilities

• Build and maintain relationships with healthcare professionals and community referral sources.
• Educate referral partners and the community about hospice services and the hospice benefit.
• Manage marketing accounts and develop follow-up and continuing education plans.
• Coordinate and follow up on pending referrals and communicate referral outcomes.
• Meet with patients and families to provide support and assist with hospice enrollment.
• Serve as a patient advocate across the hospice team, program, and community.
• Participate in staff meetings, interdisciplinary group meetings, training, and in-service education.
• Plan and participate in engaging marketing initiatives, networking events, educational lunches, conferences and community activities that strengthen relationships with case management and healthcare partners while increasing Lorian's visibility in the community

Skills

Healthcare sales

Marketing experience

Relationship building

Crisis intervention

Time management

Driver's license

Education

High school diploma

Bachelor's degree

Tools

CRM software

Job description

Lorian Health San Diego, 9655 Granite Ridge Drive, San Diego, California, United States of America

Job Description

Posted Tuesday, August 18, 2026 at 7:00 AM

Join a Team That Makes a Difference

For more than 20 years, Lorian Health has been a trusted leader in home health care, delivering compassionate, patient-centered care that enhances quality of life and helps individuals maintain their independence in the comfort of their own homes.

At Lorian, you'll find more than a job. You'll build a rewarding career with an organization that values collaboration, innovation, and clinical excellence. We foster a supportive culture where every team member is empowered to grow, contribute, and make a meaningful impact on the lives of patients, families, and the communities we serve.

What We Offer:

• Company vehicle and fuel card


• Medical, dental, and vision insurance


• Life insurance


• AD&D insurance


• Short- and long-term disability coverage


• Employee Assistance Program (EAP)


• 401(k) with a 4% company match


• Paid time off and paid holidays


• Ongoing professional development and career advancement opportunities


• A collaborative, mission-driven team committed to delivering exceptional patient care

Location: San Diego East and South

As a Hospice Specialist, you will:

• Build and maintain strong relationships with healthcare professionals and community referral sources.


• Educate referral partners and the community about hospice services and the hospice benefit.


• Manage marketing accounts and develop follow-up and continuing education plans.


• Coordinate and follow up on pending referrals and communicate referral outcomes.


• Meet with patients and families to provide support and assist with hospice enrollment.


• Serve as a patient advocate across the hospice team, program, and community.


• Participate in staff meetings, interdisciplinary group meetings, training, and in-service education.


• Plan and participate in engaging marketing initiatives, networking events, educational lunches, conferences and community activities that strengthen relationships with case management and healthcare partners while increasing Lorian's visibility in the community

Required Qualifications

• 2+ years of healthcare sales or marketing experience.


• Hospice or palliative care marketing experience strongly preferred.


• Proven ability to build and maintain relationships with healthcare professionals, patients, families, and community organizations.


• Strong communication, critical thinking, judgment, and relationship-building skills.


• Experience with crisis intervention and family support.


• High school diploma or GED required; bachelor's degree in a related field preferred.


• Valid driver's license and acceptable automobile insurance.


• Strong computer skills and the ability to work independently and manage your time effectively.

Annual Compensation Range: $90.000-$120.000

If you're looking for an opportunity to grow your career with an organization that invests in its people and is committed to excellence, we'd love to welcome you to the Lorian Health team. Together, we're enhancing the quality of life at home.

Lorian Health San Diego, 9655 Granite Ridge Drive, San Diego, California, United States of America