Hospice Care Consultant

Gentiva; Lynchburg (VA); On-site; USD 57,000 - 72,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k) with Company Match

Paid Time Off

Job summary

Gentiva is seeking a Hospice Care Consultant (HCC) to be a strategic sales representative, building lasting relationships with hospitals, home health agencies, SNFs, and physician practices in the Lynchburg area.

The role focuses on educating providers about hospice options, driving referrals, and partnering with clinical and operational teams to ensure timely, high-quality patient access.

Qualifications

• Bachelor's degree in business, marketing, communications or equivalent experience.
• Minimum 2 years in healthcare sales, business development, or referral marketing.
• Strong existing relationships with physicians, hospitals, skilled nursing facilities or home health professionals.
• Prior hospice, palliative care, or home health experience is a plus.
• Excellent communication, presentation, and time-management skills.
• Proficiency in Microsoft Office Suite and CRM platforms.
• Sensitivity to the needs of terminally ill patients and their families.
• Proven track record of meeting or exceeding admissions and census targets.

Responsibilities

• Educate and inspire referral partners about hospice services.
• Identify new referral opportunities across hospitals, SNFs, home health, clinics.
• Engage in conversations with healthcare professionals about patient needs and hospice options.
• Plan and execute strategic marketing initiatives to drive referral growth.
• Represent Gentiva at community events and educational in-services.
• Serve as a resource for patients and families regarding hospice options and benefits.

Skills

Relationship-building

Strategic marketing

Consultative selling

Time management

Communication skills

Presentation skills

CRM proficiency

Microsoft Office

Education

Bachelor's degree in business, marketing, communications or equivalent

Tools

CRM platforms

Microsoft Office Suite

Job description

Overview

Lead with purpose. Advocate with heart. Make a lasting difference.

Join our growing team as a Hospice Care Consultant (HCC) - a strategic sales representative who champions our mission while developing strong, lasting relationships with key referral partners in the healthcare community.

As a brand ambassador, you will:

• Educate, inform, and inspire confidence in our services, so that the right patients are referred at the right time

• Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices

• Engage in meaningful conversations with healthcare professionals about patient needs and how hospice care can support quality of life

• Plan and execute strategic marketing initiatives to increase awareness and drive referral growth

• Represent our organization at community events, professional associations, and educational in-services to promote our services

• Serve as a resource and advocate for patients and families, ensuring they understand hospice options and the benefits of early referrals

About You

What You Bring

You’re a results-driven, self-motivated professional who thrives on relationship-building, strategy, and heart-centered service. You have a deep understanding of the healthcare landscape and bring consultative marketing experience to the table. You're confident working independently and collaboratively with both clinical and operational teams.

• Bachelor's degree in business, marketing, communications or equivalent experience

• Minimum 2 years in healthcare sales, business development, or referral marketing

• Strong existing relationships with physicians, hospitals, skilled nursing facilities or home health professionals

• Prior experience in hospice, palliative care, or home health is a plus

• Excellent communication, presentation, and time-management skills

• Proficiency in Microsoft Office Suite and CRM platforms

• Sensitivity to the needs of terminally ill patients and their families

• Proven track record of meeting or exceeding admissions and census targets

Compensation may vary within the salary range provided based on several factors, including but not limited to a candidate's geographic location, experience, education, skills, licensure, certifications, internal equity, and department equity. Gentiva provides associates with a comprehensive Total Rewards package, of which base pay is just one component.

Salary Range: $57,393.00 - $71,739.00

Full-Time Employee Benefits

• Medical, Dental & Vision

• Wellness Program & Resources

• 401(k) with Company Match

• Paid Time Off (PTO)

• FMLA, ADA, and other federal and state-required leaves

• Short-Term & Long-Term Disability

• Health Savings Account (HSA) Contribution

• Mileage Reimbursement or Fleet Car Program

• Cell Phone Reimbursement (eligible roles)

• Short-Term Incentive (eligible roles)

Tuition Reimbursement

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay

• 401(k) with Company Match

• Career Advancement Opportunities

• National & Local Recognition Programs

• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance

• Mileage Reimbursement or Fleet Vehicle Program

• Generous Paid Time Off + 7 Paid Holidays

• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)

• Free Continuing Education Units (CEUs)

• Company-paid Life & Long-Term Disability Insurance

• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position

• Employee must meet minimum requirements to be eligible for benefits

• Where applicable, employee must meet state specific requirements

• We are proud to be an EEO employer

• We maintain a drug-free workplace