Hospice Business Development Manager

Willow Branch Hospice; Park Ridge (IL); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

401(k)

Health insurance

Paid time off

Job summary

Willow Branch Hospice is seeking a Hospice Business Development Manager to drive census growth through strategic relationship development, market expansion, and community outreach. The role blends field marketing with leadership to build the business development department and processes.

The ideal candidate has at least 2 years of direct hospice marketing experience, is a relationship-builder, and is eager to shape a growing program.

Qualifications

• Minimum 2 years healthcare sales, hospice, home health, or business development experience.
• Direct hospice marketing experience required (at least 2 years).
• Bachelor’s Degree preferred in Business, Healthcare Administration, Marketing, or related field.

Responsibilities

• Develop territory-specific business plans to achieve census goals.
• Establish and maintain referral relationships with hospitals, SNFs, ALFs, physicians, home health agencies, and other providers.
• Conduct regular in-person and virtual sales calls with referral sources to drive admissions.
• Educate healthcare professionals and community members about hospice services and eligibility.
• Collaborate with clinical and operational teams to support timely referrals and growth.

Skills

Relationship building

Public speaking

Sales

Business development

CRM

Education

Bachelor's degree

Tools

CRM

EMR

Microsoft Office

Job description

We are looking for a Hospice Business Development Manager. This is a new position for a new/growing hospice company. Candidate MUST have direct hospice marketing experience of at least 2 years. This position would be a mix of field marketing and management. This position would also assist the Administrator in building the business development department including the team, processes and budget.

Help Us Grow a Hospice That's Bringing Care Back to What It Should Be

Are you a relationship-builder who is passionate about making a difference in healthcare? Do you thrive in an entrepreneurial environment where your ideas are valued, your contributions matter, and your work has a direct impact on an organization's success?

If so, we invite you to join our team as our Business Development Manager.

Founded by two hospice nurses, our organization was built on a simple vision: to bring hospice back to what it should be. Over the past two years, we have grown by focusing on exceptional patient care, meaningful relationships, and a culture rooted in RESPECT: Responsibility, Excellence, Supportive, Passionate, Empathy, Celebrating, and Together.

This is more than a traditional business development role. As we continue to grow, we're looking for a leader who wants to help build and shape our business development program from the ground up. You'll have the opportunity to develop referral partnerships, identify growth opportunities, strengthen our community presence, and play a key role in the future of our organization.

We're seeking someone who is driven, relationship-focused, and excited to help create a business development department that reflects the same values and commitment to excellence that define our clinical teams.

Why Join Us?

• Opportunity to build and shape a growing business development program
• Direct impact on organizational growth and strategy
• Supportive leadership team that values innovation and initiative
• A culture built by hospice professionals who understand the importance of relationships
• Competitive compensation and benefits
• The chance to help more patients and families access exceptional hospice care

Join a team that's growing with purpose, leading with compassion, and redefining what hospice can be.

Position Summary:

The Business Development Manager is responsible for driving census growth through strategic relationship development, market expansion, referral source engagement, and community outreach. This position serves as a key representative of the hospice organization, cultivating partnerships with hospitals, physician groups, skilled nursing facilities, assisted living communities, home health agencies, and other healthcare providers. The Business Development Manager works collaboratively with clinical and operational teams to support patient admissions, increase market share, and ensure the organization's growth objectives are achieved.

Essential Functions:

Referral Development & Market Growth

• Develop and execute territory-specific business development plans to achieve admission and census goals.
• Establish and maintain referral relationships with hospitals, skilled nursing facilities (SNFs), assisted living facilities (ALFs), physicians, home health agencies, rehabilitation centers, and community organizations.
• Conduct regular in-person and virtual sales calls with referral sources.
• Identify and develop new business opportunities within assigned territories.
• Monitor referral patterns and develop strategies to increase market penetration.
• Maintain a consistent presence within the healthcare community.

Relationship Management

• Serve as the primary point of contact for assigned referral sources.
• Build trust and credibility among healthcare professionals and community partners.
• Respond promptly to referral source concerns and service-related issues.
• Collaborate with clinical leadership and operational teams to ensure referral source satisfaction.
• Foster long-term strategic partnerships that support organizational growth.

Education & Community Outreach

• Educate healthcare professionals, patients, families, and community members regarding hospice services, eligibility requirements, and benefits.
• Coordinate and deliver educational programs, in-services, lunch-and-learns, and presentations.
• Represent the organization at networking events, community programs, health fairs, and professional association meetings.
• Promote awareness of hospice and palliative care services throughout the community.

Strategic Planning & Performance Management

• Analyze market trends, competitor activity, referral patterns, and growth opportunities.
• Develop and implement strategic initiatives to meet and exceed growth objectives.
• Participate in marketing planning, budgeting, and territory development activities.
• Provide leadership with market intelligence and recommendations for expansion opportunities.
• Collaborate with admission and clinical teams to support timely referral conversion.

Documentation, Reporting and Compliance

• Maintain accurate and timely documentation of referral activities within the EMR and CRM system.
• Track referral source interactions, admission outcomes, and sales performance metrics.
• Prepare regular activity reports and pipeline updates for leadership review.
• Analyze and report key performance indicators related to census growth and referral development.
• Complete all required compliance and organizational documentation.
• Maintain compliance with federal, state, and local regulations governing hospice operations.
• Adhere to all organizational policies, procedures, and ethical business practices.
• Participate in ongoing training and professional development activities.
• Must complete a minimum of 6 hours of initial training in the first 60 days of employment as required by the Alzheimer’s Disease and Related Dementia’s Services Act.
• Other duties as delegated by Supervisor.

Qualifications/Skills/ Educational Requirements:

Level of Formal Education: Bachelor’s Degree preferred.

Area of Study: Business Administration, Healthcare Administration, Marketing, Nursing, Communications, or related field.

Years of Experience: Minimum of 2 years of healthcare sales, hospice, home health, or business development experience.

Type of Experience: Experience developing referral sources and generating admissions within healthcare settings preferred.

Special Certifications: NA

Language Skills: Effective verbal and written communication skills in English.

Technical Competencies: Ability to document in CRM, EMR and read/respond to emails.

Skills and Abilities:

• Strong relationship-building and networking skills
• Excellent presentation and public speaking abilities
• Proven sales and business development experience
• Ability to identify and capitalize on growth opportunities
• Strong organizational and time management skills
• Ability to work independently with minimal supervision
• Professional appearance and conduct
• Strong problem-solving and critical-thinking abilities
• Ability to manage multiple priorities simultaneously
• Ability to maintain confidentiality and professional integrity
• Ability to collaborate effectively with interdisciplinary teams
• Licensed driver with automobile and insurance coverage in accordance with organizational requirements

Information Systems: Proficient computer skills with CRM, Microsoft Office, email, and database management systems.

Personal Attributes: Empathic, compassionate, patient, ability to adapt, attention to detail, team player, cultural competence, advocate.

• 401(k)
• Health insurance
• Paid time off

Application Question(s):

• Experience using a CRM

Education:

• Bachelor's (Preferred)

Experience:

• Field marketing: 2 years (Required)
• Direct Hospice marketing: 2 years (Required)