Hospice Account Executive

St. Croix Hospice; Neenah (WI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical plan (2 options)

Dental & Vision

Life Insurance

Employee Assistance Program

Paid time off and paid holidays

401k Retirement Plan with employer 4%+

Flexible Spending Account (FSA)

Disability insurance

Job summary

St. Croix Hospice is seeking an Experienced Marketing professional to drive referral development and coordinate marketing operations in Neenah, WI.

You will manage education for referral sources, coordinate with care teams, and push strategic initiatives that grow patient referrals and improve community relations. The role demands strong communication, relationship-building, and analytical skills, with a 100% travel requirement across assigned territories and day shifts.

Qualifications

• Associates degree in Marketing, Business Administration, Healthcare, or related field.
• Clinical background and hospital familiarity preferred.
• Ability to position services to customers and clients.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Meet admission and call volume targets
• Coordinates daily sales and marketing operations including implementation of marketing initiatives
• Build and monitor customer perceptions of ST. CROIX HOSPICE as a high-quality provider of services
• Document all sales activity in the CRM per organizational requirements
• Employs marketing and promotional initiatives to achieve budgetary sales volume projections
• Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
• Enhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
• Provides patient, family, and caregiver with education on hospice and encourages informed decision making
• Assists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
• Continuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projections
• Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
• Assists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management
• Assists with orienting all new staff members of the marketing team
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided
• Monitors and reports cost effectiveness of marketing efforts

Skills

CRM software

Marketing strategy

Communication

Negotiation

Public relations

Education

Associate degree in Marketing, Business Administration, Healthcare, or related field

Tools

CRM system

Job description

Job Details: Level: Experienced, Job Location: Neenah, WI 54956, Position Type: Full Time, Education Level: 2 Year Degree, Travel Percentage: 100%, Job Shift: Day, Job Category: Health Care, Responsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also, responsible for assisting intake as needed to ensure timely and accurate referral coordination.

Essential Job Functions/Responsibilities

• Meet admission and call volume targets
• Coordinates daily sales and marketing operations including implementation of marketing initiatives
• Build and monitor customer perceptions of ST. CROIX HOSPICE as a high-quality provider of services.
• Document all sales activity in the CRM per organizational requirements
• Employs marketing and promotional initiatives to achieve budgetary sales volume projections
• Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
• Enhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
• Provides patient, family, and caregiver with education on hospice and encourages informed decision making
• Assists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
• Continuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projections
• Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
• Assists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management
• Assists with orienting all new staff members of the marketing team
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided
• Monitors and reports cost effectiveness of marketing efforts

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description

We offer amazing benefits including growth opportunities!

• Two medical plan choices
• Dental, vision and life insurance benefits
• Customized Mental Health Support Program
• Employee Assistance Program
• Paid time off and paid holidays
• 401k Retirement Plan with up to 4% employer matching
• Flexible Spending Account (FSA)
• Company-paid Basic Life Insurance, AD&D, Short Term and Long-Term Disability

Qualifications:

• Associates degreein Marketing, Business Administration, Healthcare, or related field.
• Clinical background and hospital familiarity preferred.
• Ability to position services to, and deal tactfully with, customers and clients.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.