HOME HEALTH LIAISON

Area-Agency-On-Aging-of-Western-Arkansas,-Inc.; Fort Smith (AR); On-site; USD 48,000 - 72,000; Full time

Benefits offered by this job

Health insurance

Paid training

Employer retirement match

Generous PTO & 9 holidays

Job summary

AAAWA in Fort Smith seeks a Home Health Liaison to build and maintain relationships with hospitals, physicians, and referral sources, educating professionals about home health services and growing referrals. You will collaborate with the marketing and nursing teams to expand outreach and ensure smooth transitions for patients.

The ideal candidate has a marketing background, healthcare experience, and a valid driver’s license, with a willingness to travel and represent AAAWA professionally in the

Qualifications

• Bachelor’s degree in Marketing preferred or equivalent combination of education and experience.
• Minimum two (2) years of sales/marketing experience in healthcare.
• Valid driver’s license.
• Excellent verbal and written communication.
• Ability to travel out of the area and overnight.

Responsibilities

• Develop and maintain relationships with area hospitals, physicians, nursing homes, assisted living facilities, other home health agencies, discharge planners, social workers, case managers, and other referral sources.
• Educate healthcare professionals, referral partners, patients, families, and the public on home health services, eligibility criteria, benefits, and services.
• Plan, implement, and participate in marketing outreach initiatives, workshops, health fairs, and community events.
• Analyze referral trends, territory performance, and outreach results to identify growth opportunities and optimize strategies.
• Collaborate with admissions to ensure timely follow-up on referrals and smooth transitions for patients and families.

Skills

Excellent verbal and written коммуника

Education

Bachelor’s degree in Marketing preferred

Tools

MS Office

Job description

Why Join Us?

At AAAWA, a non-profit organization dedicated to helping aging individuals remain in the comfort of their own homes, we are committed to providing high-quality care that promotes independence, dignity, and well-being. As a member of our team, you'll play an integral role in enhancing the lives of seniors and individuals with special needs, supporting them to live safely and comfortably at home.

We value our employees and offer a supportive, team-oriented environment where you can grow professionally. Benefits include:

Affordable Insurance:

Health insurance available for full-time employees.

Paid Training:

Get paid while attending mandatory training sessions that will help you succeed and advance in your role.

Benefits:

Receive employer match for your retirement account.

Paid Time Off & Holidays:

Generous PTO package in addition to 9 paid holidays annually.

Join us in making a difference and be part of an organization that truly cares about both its clients and its employees.

Job Title: Home Health Liaison

Location: Fort Smith

Department: Nursing

Reports To: Director of Nursing-Home Health

Employment Type: Full-Time

Position Summary:

We are seeking a compassionate and motivated Home Health Liaison to develop and maintain strong relationships with healthcare providers, community organizations, and referral sources throughout the service area. This position is responsible for educating professionals and the community about home health and physical therapy services, identifying opportunities for growth, and increasing appropriate referrals through strategic outreach and relationship building. The ideal candidate is passionate about serving others, possesses excellent communication skills, and is committed to representing AAAWA's mission with professionalism and integrity.

Key Responsibilities:

Relationship Development:

Build and maintain strong relationships with area hospitals, physicians, nursing homes, assisted living facilities, other home health agencies, discharge planners, social workers, case managers, and other referral sources that result in steady referral streams for AAAWA.

Community Outreach:

Establish and maintain trust with local organizations, including churches, senior centers, veteran groups, civic organizations, and other community leaders to increase awareness of hospice care and AAAWA's services.

Referral Development:

Identify home health and physical therapy-appropriate patients early in the care continuum and work proactively to improve referral timing and increase referral conversions through relationship management and education.

Education & Awareness:

Educate healthcare professionals, referral partners, patients, families, and the public on what home health is, eligibility criteria, benefits, and services through presentations, meetings, and one-on-one interactions.

Community Events:

Partner with other members of Marketing team to plan, host, and participate in workshops, seminars, health fairs, community events, and educational programs to increase community engagement.

Admissions Collaboration:

Work closely with the admissions team to ensure timely follow-up on referrals and facilitate a seamless transition for patients and families.

Marketing Strategy:

Develop and implement marketing plans and outreach initiatives that align with organizational goals, increase market presence, and support sustainable program growth.

Performance Monitoring:

Analyze referral trends, territory performance, and outreach efforts to identify opportunities for growth and recommend strategies for continuous improvement.

Reporting & Documentation:

Prepare regular reports on marketing activities, referral outcomes, and territory performance. Maintain accurate records of referral sources, community contacts, and outreach efforts.

Professional Representation

Represent AAAWA's mission, values, and home health services with professionalism, compassion, and integrity in all interactions with referral partners, patients, families, and the community.

Other Duties:

Perform additional duties as assigned to support the Hospice program and organizational objectives.

Area Agency on Aging of Western Arkansas, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Requirements

• Bachelor’s degree in Marketing preferred or equivalent combination of education and experience.
• Minimum two (2) years of sales/marketing experience in healthcare.
• Valid driver’s license.
• Excellent verbal and written communication.
• Ability to proficiently use and perform key functions of MS Office programs.
• Ability to handle multiple and changing priorities in a fast-paced work environment.
• Ability to work closely and effectively with all employees and management staff.
• Ability to travel out of the area and overnight.