Home Care Referral Growth Specialist

Apploi; Inwood (NY); On-site; USD 65,000 - 95,000; Full time

Job summary

Apploi in New York is seeking a motivated Home Care Business Development & Referral Relations Specialist to grow our patient referrals through outbound calling, email outreach, networking, and relationship-building with MLTC plans, care managers, hospitals, and physician offices.

The role emphasizes proactive outreach, strong communication, and the ability to convert partnerships into active home care cases, with collaboration across intake and operations to ensure smooth referrals.

Qualifications

• Strong verbal and written communication skills.
• Comfortable making frequent outbound calls and initiating conversations with new contacts.
• Confident asking for business, referrals, and opportunities to work with new patients.
• Persistent, self-motivated, and comfortable with repeated follow-up.
• Professional and personable when communicating with healthcare professionals.
• Strong organizational skills and the ability to manage multiple contacts and opportunities simultaneously.
• Results-oriented with an interest in meeting measurable business development goals.
• Comfortable using email, spreadsheets, CRM platforms, and other business tools.

Responsibilities

• Identify, research, and develop new referral sources throughout New York.
• Conduct outbound calls and email outreach to healthcare organizations and professionals.
• Build relationships with MLTC plans, care managers, case managers, social workers, physicians, discharge planners, and other partners.
• Proactively ask referral sources about patients or members who need home care services.
• Introduce the agency's services, service areas, and current capacity to accept new cases.
• Identify opportunities to increase patient referrals and grow census.

Skills

Verbal communication

Written communication

Outbound calling

Relationship building

CRM proficiency

Organization

Tools

CRM platforms

Email

Spreadsheets

Business tools

Job description

Apploi in New York is seeking a motivated Home Care Business Development & Referral Relations Specialist to grow our patient referrals through outbound calling, email outreach, networking, and relationship-building with MLTC plans, care managers, hospitals, and physician offices.

The role emphasizes proactive outreach, strong communication, and the ability to convert partnerships into active home care cases, with collaboration across intake and operations to ensure smooth referrals.