Home Care Growth & Operations Leader

Automatic Data Processing, Inc.; Grand Rapids (MI); On-site; USD 37,000 - 41,000; Full time

Job summary

Automatic Data Processing, Inc. seeks a Home Care Business Development Manager for the Medicaide Waiver Program in Grand Rapids, MI. This role blends office management with business development and marketing responsibilities to support growth.

You will develop marketing plans, lead campaigns across channels, analyze market trends, manage analytics, and coordinate with partners to drive leads and revenue.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field preferred.
• Proven experience in business development, marketing, or office management.
• Experience in payroll management and office administration.

Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze client insights, workforce trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Collaborate with Business Management Representatives to test and evolve tactics to nurture leads.
• Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing accordingly.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
• Assist with community outreach for recruitment purposes.
• Conduct introductory presentations and welcoming events for new or existing partners/entities.
• Deliver company souvenirs to contracted partners/entities.
• Perform other job-related duties as assigned.

Skills

Strong organizational skills

Excellent communication skills

Proficiency in Microsoft Office Suite

Ability to multitask

Experience in payroll management

Data analysis and insights

Education

Bachelor’s degree in Business Administration/Marketing or related field

Tools

Microsoft Office Suite

Job description

Automatic Data Processing, Inc. seeks a Home Care Business Development Manager for the Medicaide Waiver Program in Grand Rapids, MI. This role blends office management with business development and marketing responsibilities to support growth.

You will develop marketing plans, lead campaigns across channels, analyze market trends, manage analytics, and coordinate with partners to drive leads and revenue.