Home Care Community Growth Specialist

Comfort Keepers Oviedo, FL; Florida; Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid holidays

Performance bonus

Competitive salary

Paid time off

Training & development

Job summary

Comfort Keepers Oviedo is seeking a Community Relations/Growth Specialist to cultivate relationships, partner with healthcare providers, and expand referral networks across Lake Nona and the Greater Orlando area. The role blends office and field work, with travel within the territory and a focus on meaningful client outcomes.

A Bachelor’s degree and 2+ years in business development or sales are preferred. You’ll leverage CRM tools and collaborate with marketing to drive leads, track activity,

Qualifications

• Bachelor’s degree preferred in Business, Marketing, Healthcare Administration, or related field.
• Minimum 2+ years in business development, sales, or community outreach in healthcare or home-care is preferred.
• Excellent communication, presentation, and negotiation skills with ability to engage new people.
• Self-motivated with ability to develop and execute strategies and details.
• Proficient with Microsoft Office and CRM platforms (HubSpot, Salesforce).
• Reliable transportation for local travel and valid driver’s license with mileage reimbursement.

Responsibilities

• Cultivate relationships, partnerships, and outreach across the territory.
• Represent Comfort Keepers at community events, health fairs, and senior centers.
• Develop and deliver CE presentations and educational events for healthcare professionals.
• Follow a structured outreach plan with 35–55 face-to-face visits per week.
• Track activity in CRM and share data to guide strategy.
• Identify new markets, partnerships, and referral sources to drive growth.

Skills

Relationship building

Communication

Negotiation

Presentation

Self-starter

Education

Bachelor's degree preferred

Tools

HubSpot

Salesforce

Microsoft Office

Job description

Benefits:

• 5 PAID HOLIDAYS OFF
• Bonus based on performance
• Competitive salary
• Paid time off
• Training & development

Comfort Keepers
Elevating the Human Spirit

Comfort Keepers is a leading provider of in-home care for seniors across Lake Nona, Dr. Phillips, Oviedo, Casselberry, Winter Springs, Titusville and the greater Orlando area. We help seniors live safely, independently, and joyfully in their own homes. Our award‑winning caregivers deliver compassionate, personalized support—and our office team fuels that mission with innovation, purpose, and heart. Join us and turn your relationship‑building talent into meaningful growth for clients, caregivers, and your career.

ABOUT THE ROLE

This is not a typical sales role. It is a relationship -building role for someone who leads with empathy, earns trust over time, and genuinely cares about connecting families with the right support at a difficult moment in their lives.

As our Community Relations & Growth Specialist, you will be the face of Comfort Keepers in the community — building lasting partnerships with referral sources, representing our services at local events, and guiding prospective families toward care solutions that f it their situation.

The right person has worked in senior care, hospice, home health, or a healthcare liaison role and understands the emotional weight of these conversations. They are a natural relationship-builder who understands that consistent outreach and follow-through are what turn connections into clients.

Position Details

BUSINESS: Comfort Keepers - Oviedo, FL
Job Title : Community Relations/Growth Specialist
Employment Type: Full-time / Salary
Work Environment: Office and Field-based (Mileage for Travel)
Reports to: Director of Business Development
Territory: Lake Nona, Greater Orlando, Dr. Phillips and surrounding communities

What You will Do

Cultivate Relationships, Community partnerships & outreach

• Build and nurture relationships with hospital discharge planners, skilled nursing facilities, assisted living communities, physicians, elder law attorneys, and faith communities

• Serve as Comfort Keepers' representative at community events, health fairs, and senior centers across the territories.

• Develop and deliver CE presentations and educational events for healthcare professionals conducting on‑site visits, Lunch‑and‑Learns, presentations, and networking events to build trust and visibility.

• Follow a structured community outreach formula: 35–55 face-to-face visits per week across referral audiences

Family & client engagement

• Conduct compassionate consultative visits with prospective clients and their families

• Present value-based home care solutions tailored to each family's situation

• Serve as a warm, knowledgeable point of contact for families navigating a difficult decision

• Follow up on leads and inquiries in a timely and organized manner

Business development

• Identify new markets, partnerships, and community opportunities that align with our growth goals

• Analyze market trends and competitor activity to inform strategy

• Maintain and grow an active base of 15+ referral sources generating regular leads

Reporting & accountability

• Track all activity, contacts, and follow-ups in the CRM platform consistently

• Compile and share data and reports to identify trends and inform recommendations

• Attend regularly scheduled team meetings and contribute to collective strategy

• Work collaboratively with intake and operations to ensure every referral receives a warm, professional follow-through

Other Things You Will Be Doing

• Identify new referral partners – hospitals, rehab centers, assisted‑living facilities, physician groups, and community organizations.
• Cultivate relationships – conduct on‑site visits, Lunch‑and‑Learns, presentations, and networking events to build trust and visibility.
• Educate & position solutions – clearly communicate how Comfort Keepers improves outcomes, lowers readmissions, and supports family caregivers.
• Collaborate on marketing – partner with the marketing team to craft brochures, digital content, and slide decks that wow prospects.
• Track market intel – monitor competitor activity, industry trends, and referral conversion data; share insights with leadership.
• Generate & qualify leads – leverage cold calling, email campaigns, LinkedIn, and community outreach to fill the pipeline with qualified clients.
• Partner with care coordination – ensure seamless client onboarding and ongoing satisfaction; troubleshoot issues quickly.
• Log every touchpoint – maintain accurate, timely notes in our CRM so the whole team stays aligned.
• Hit (and beat) goals – meet monthly referral, revenue, and growth targets with confidence and creativity.

What You’ll Bring

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field preferred
  
  
• 2+ years’ success in business development, sales, or community outreach—healthcare or home‑care industry strongly preferred
  
  
• Exceptional communication, presentation, and negotiation skills; you thrive on meeting new people
  
  
• Self‑starter who loves setting strategies and executing the details
  
  
• Proficiency with Microsoft Office and CRM/Sales platforms (HubSpot, Salesforce, etc.)
  
  
• Reliable transportation for frequent local travel; valid driver’s license (Mileage Reimbursement Included)
  
  
• Passion for improving lives and representing services that make a difference

PHYSICAL & WORK ENVIRONMENT

• Office and field-based role — regular driving within the territory is required

• Walking, standing, and sitting for extended periods

• Extended time on the telephone and computer

• Lifting not expected to exceed 25 pounds

If this sounds like you, we would love to hear from you.

We are looking for someone who sees this role as a vocation, not just a job — someone who finds meaning in connecting families with the care their loved ones deserve.

Ready to Grow With Purpose?

If you’re motivated to build relationships that change lives, we want to meet you. Click “Apply Now” to upload your resume!

Equal Opportunity Employer – we celebrate diversity and are committed to creating an inclusive environment for all employees.