HIV HCP NPP Marketing Lead – Launch & Digital

Gilead Sciences Inc.; Foster City (CA); On-site; USD 196,000 - 253,000; Full time

Job summary

Gilead Sciences Inc. is seeking an Associate Director of HCP Non-Personal Promotion (NPP) Marketing in the U.S. to support the launch of a breakthrough HIV therapy.

The role emphasizes developing innovative, digitally driven strategies to engage healthcare professionals and drive launch and post-launch objectives within the HIV treatment portfolio. The role requires strong cross-functional collaboration, data-driven decision making, and experience with regulated, multi-channel marketing

Qualifications

• Experience in pharma/biotech marketing and product marketing.
• Experience supporting product launches in a portfolio.
• Experience with HCP marketing and customer engagement in a regulated environment.
• Demonstrated excellence in project management and execution within marketing.

Responsibilities

• Develops omnichannel HCP non-personal promotional strategies across digital channels.
• Executes channels including websites, email, digital media, search, and virtual programs.
• Translates brand strategy and insights into channel/content requirements.
• Partners with Global, Digital Strategy & Operations, Marketing Analytics, Market Research, Sales, Medical, Legal, Regulatory and others to run omnichannel campaigns.
• Defines objectives and KPIs, and measures performance with analytics teams.
• Manages budgets, timelines, and agency partners for high-quality delivery.

Skills

Pharmaceutical marketing

Omnichannel engagement

Market insights

Cross-functional collaboration

Budget management

Education

Bachelor's degree

Master's degree or PhD

Job description

Gilead Sciences Inc. is seeking an Associate Director of HCP Non-Personal Promotion (NPP) Marketing in the U.S. to support the launch of a breakthrough HIV therapy.

The role emphasizes developing innovative, digitally driven strategies to engage healthcare professionals and drive launch and post-launch objectives within the HIV treatment portfolio. The role requires strong cross-functional collaboration, data-driven decision making, and experience with regulated, multi-channel marketing