Highway Product Marketing & Strategy Intern

Daimler Truck North America; Portland (OR); Hybrid; USD 29,000 - 40,000; Full time

Benefits offered by this job

Housing stipend & Transportation

Professional development & networking

Resume reviews/mock interviews

Employee resource groups

Event tickets

Company social events

Job summary

Daimler Truck North America is offering a summer internship in Marketing & Strategy in Portland, OR. Interns gain hands-on experience in strategic planning, market analysis, and cross-functional collaboration, with opportunities to transition to a full-time role based on performance and business needs.

Position emphasizes learning through real-life projects, access to professional development resources, and exposure to a major automotive brand portfolio while working in a hybrid schedule.

Qualifications

• Must be enrolled in a Bachelor's program or have recently graduated within 1 year (May/June).
• Pursuing a degree in Communications, Marketing, Business or related discipline.
• Customer-oriented with the drive to develop customer-focused solutions.

Responsibilities

• Maintain and enhance our product marketing content library.
• Participate in brainstorming sessions to generate concepts and shape strategies.
• Help conceptualize ideas in PowerPoint or similar to present content options.
• Provide support for internal video and photo projects.
• Build out status tracking on go to market activities and align with internal stakeholders.
• Provide supporting research on competitor products and industry trends to develop SWOT analyses.
• Provide input for product and segment roadmap process to ensure organization is aligned on customer needs.
• Analyze multiple data sets for potential market and segment growth opportunities.
• Manage tags to ensure assets are published to correct platforms, coordinating with IT on tag management.
• Provide daily monitoring of customer feedback tracking tools; assemble feedback and track issues to resolution.
• Partner with advertising to develop/place ads & promotional materials on company website and media channels.
• Support maintenance of model-specific pricing information and data.
• Lead and support efforts to foster an inclusive and welcoming workplace culture.

Skills

Customer oriented

Ambiguity tolerance

Strategic thinking

Cross-functional collaboration

Passion for automotive/trucking

Education

Bachelor's degree or recent graduate within 1 year; pursuing in Communications/Marketing/Business

Tools

PowerPoint

Excel

Tableau

PowerBI

CoPilot AI

Microsoft Office

Job description

Daimler Truck North America is offering a summer internship in Marketing & Strategy in Portland, OR. Interns gain hands-on experience in strategic planning, market analysis, and cross-functional collaboration, with opportunities to transition to a full-time role based on performance and business needs.

Position emphasizes learning through real-life projects, access to professional development resources, and exposure to a major automotive brand portfolio while working in a hybrid schedule.