HH Market Sales Mgr

Nurse on Call, part of the Brookdale family; Port Charlotte (FL); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Nurse on Call, part of the Brookdale family, is seeking a Market Sales Manager to oversee sales efforts for multiple agencies within their Market. You will develop, monitor, and adjust marketing plans and budgets in collaboration with Home Health leadership.

You will lead account executives, coordinate with regional teams, travel up to 70% by air or car, and drive growth of home health programs, ensuring timely referrals and strong partnerships across the care continuum.

Qualifikationen

• Bachelor's degree in Marketing or related field preferred.
• 5–10 years in healthcare sales.
• Minimum of 2 years leading/managing multiple sales representatives.
• Willingness to travel up to 70% (air or car).

Aufgaben

• Market and position home health programs in the assigned territory.
• Achieve admission goals for the Market.
• Oversee weekly sales and marketing plans and budgets.
• Assist in interviewing, hiring, and coaching Account Executives.
• Monitor performance and coach staff to meet targets.
• Coordinate with regional teams and HH Director.

Kenntnisse

Sales leadership

Marketing strategy

Sales planning

Team coaching

Budget management

CRM software

MS Office

Travel 70%

Ausbildung

Bachelor's degree in Marketing

Tools

CRM software

Microsoft Office

Jobbeschreibung

Job Summary

Oversees and directs the sales efforts for multiple agencies within their respective Market. Each Market Sales Manager will be responsible for managing, developing, monitoring of marketing plans and budgets. This position works closely with the network Home Health Director (HHD), Regional Director of Clinical Services (RDCS), Regional Vice President (RVP), and all home office and support center colleagues. Works and strategizes with community and regional support for communities to help support the health and wellness continuum.

Essential Functions

• Successfully markets and positions home health programming within assigned territory. Achieves and exceeds all admission goals internally and externally for the Market in which they are responsible.
• Oversees the weekly sales and marketing plans as well as the use of each agency’s marketing dollars to assure optimal exposure and maximum efficiencies. Coordinates planning and use of marketing budget dollars to create shared efficiencies in media.
• Recommends, determines and implements the proper account assignments and coverage, with Regional teams and the HH Director.
• Assists in interviewing, hiring, training and coaching of all Account Executives (AE).
• Oversees and/or completes the marketing plan and budgetary process for the area. Partners with the AE(s) and the agency team in the development and modification of short and long-range agency marketing plans and budgets by providing market information, data and feedback.
• Monitors marketing and sales performance expectations. Assesses the skills and abilities of each AE. Coaches, trains and motivates as appropriate to achieve success. Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of the information and to make recommendations for necessary changes.
• Supervises performance and relationships with high-level accounts in the market. Partners with applicable clients in the market in the execution of home healthcare sales and marketing programs and strategies to develop and create a health and wellness continuum. Leads and participates in team meetings within Region.
• Partners with Training and Development to actively lead and participate in sales training activities for their respective market.
• Promotes the company and health and wellness continuum in a positive manner and sets the example for company standards for excellence. Encourages teamwork through cooperative interactions with Regional Operations, and other home office colleagues. Educates and supports agencies on sales and marketing programs for their respective markets.
• Works closely with AEs, HH Directors, and agency leadership to ensure smooth and timely referral to admission processes. Provides oversight and structure for tracking leads and completing to referrals.
• Oversees the business development coordination amongst agency resources to ensure patients have access to the right care at the right time and smooth transitions across service lines and resources in the care continuum.
• Performs other responsibilities and duties as assigned by the Area VP and the RVP.

This job description represents an overview of the responsibilities for the above referenced position.

Education and Experience

Bachelor's Degree in Marketing or related field from a four-year college or university is preferred. Five to ten years of experience in healthcare sales. Minimum of two years’ experience in hospice care, home health care, or similar healthcare field. Minimum of two years in leading/managing multiple sales representatives.

Certifications, Licenses, and other Special Requirements

Frequent car and air travel require the incumbent to possess and maintain a valid driver's license. Ability to work some evenings/weekends and travel 70% of the time by air or car.

Education and Experience

Bachelor's Degree in Marketing or related field from a four-year college or university is preferred. Five to ten years of experience in healthcare sales. Minimum of two years’ experience in hospice care, home health care, or similar healthcare field. Minimum of two years in leading/managing multiple sales representatives.

Certifications, Licenses, and other Special Requirements

Frequent car and air travel require the incumbent to possess and maintain a valid driver's license. Ability to work some evenings/weekends and travel 70% of the time by air or car.

Management/Decision Making

Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.

Knowledge and Skills

Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems. Consultative selling skills highly preferred. Knowledge and understanding of home health, the senior market and various senior living products. Workable knowledge of personal computers to include proficiency in Microsoft Office and Windows. Experience with Customer Relationship Management software. Ability to work well under stress, complete assignments accurately, work independently, and manage time effectively. Must exhibit a high degree of initiative and creativity, good judgment, and professional ethics. Excellent communication skills and the ability to motivate and develop staff within all product lines and positions. Must be a risk taker and be able to self-initiate and take charge of the multi-faceted strategies that are developed. Must possess strong management skills to work effectively as a team with operations partners and other functional areas.