Healthcare Vertical PMM Leader: Strategy, GTM & Growth

Intuit Inc.; San Diego (CA); On-site; USD 205,000 - 278,000; Full time

Benefits offered by this job

Bonus eligibility

Equity rewards

Benefits program

Job summary

Intuit Inc. is seeking a Principal Product Marketing Manager to define the upmarket Healthcare vertical for Intuit Enterprise Suite.

You will lead end-to-end marketing strategy, packaging, and GTM planning across QuickBooks Advanced and IES, partnering with product, sales, and industry leaders to win in the healthcare market. The role is senior, strategic, and full-stack, requiring market insight, cross-functional influence, and executive communication to drive vertical expansion and revenue

Qualifications

• Senior-level PMM with 12+ years in product marketing, strategy or GTM leadership.
• Direct Healthcare software GTM experience.
• Strong storytelling and executive communication skills.

Responsibilities

• Define the Healthcare vertical strategy with market sizing, segmentation, positioning, pricing and launch planning.
• Shape product and packaging decisions by linking customer needs to monetization and adoption.
• Lead GTM strategy and execution, including naming, messaging, content, enablement and demand activation.
• Partner with channels and sales enablement to equip teams with vertical-specific playbooks and points of differentiation.
• Lead engagements with firms, partners, and analysts and drive cross-functional readiness for launches.

Skills

12+ years PMM

Healthcare GTM

Executive storytelling

Market modeling

Influence without authority

Customer insight to product

Job description

Intuit Inc. is seeking a Principal Product Marketing Manager to define the upmarket Healthcare vertical for Intuit Enterprise Suite.

You will lead end-to-end marketing strategy, packaging, and GTM planning across QuickBooks Advanced and IES, partnering with product, sales, and industry leaders to win in the healthcare market. The role is senior, strategic, and full-stack, requiring market insight, cross-functional influence, and executive communication to drive vertical expansion and revenue