Healthcare Vertical PMM Leader: Strategy & Growth

Intuit; San Francisco (CA); On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit's Enterprise Suite (IES) is expanding into Healthcare with a Principal Product Marketing Manager to define the upmarket strategy and growth plan across verticals. This senior PMM role partners with Product, Sales, Marketing, and Industry GMs to craft the vertical ERP story and monetize vertical workflows across QuickBooks Advanced and IES.

The role requires deep market sense, packaging and pricing strategy, and a track record of multi-vertical GTM initiatives, with executive communication

Qualifications

• 12+ years of experience in product marketing, product strategy, or go-to-market leadership.
• Direct experience building product or GTM for Healthcare software.
• Deep understanding of translating customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives with measurable growth.
• Exceptional storytelling and executive communication skills across organizations.
• Analytical rigor in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority and influencing roadmaps and cross-functional outcomes.

Responsibilities

• Define the Healthcare vertical strategy from market sizing to pricing and launch planning.
• Shape product and packaging decisions by linking customer needs to monetization.
• Lead GTM strategy and execution including naming, messaging, enablement, and demand activation.
• Partner with leaders to brief senior management on trends and opportunities for expansion.
• Represent Intuit at industry events and analyst briefings with a credible point of view.

Skills

PMM leadership

Healthcare GTM

Executive storytelling

Pricing analytics

Influencing without authority

Multi-vertical GTM

Customer insight to product

Job description

Intuit's Enterprise Suite (IES) is expanding into Healthcare with a Principal Product Marketing Manager to define the upmarket strategy and growth plan across verticals. This senior PMM role partners with Product, Sales, Marketing, and Industry GMs to craft the vertical ERP story and monetize vertical workflows across QuickBooks Advanced and IES.

The role requires deep market sense, packaging and pricing strategy, and a track record of multi-vertical GTM initiatives, with executive communication