Principal PMM, Healthcare Vertical Strategy & Growth

Intuit Inc.

Mountain View (CA)

On-site

USD 205,000 - 278,000

Full time

12 days ago

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Job summary

Intuit Inc. in Mountain View seeks a Principal Product Marketing Manager to define upmarket Healthcare vertical strategy for the Enterprise Suite (IES). You will shape positioning, packaging, and GTM plays, partnering with Product, Sales, Marketing, and Industry GMs to win in healthcare verticals.

You’ll own end-to-end vertical strategy, drive cross-functional readiness, and lead thought leadership and analyst engagements to accelerate expansion.

Qualifications

12+ years of experience in product marketing or go-to-market leadership.
Direct experience building GTM for Healthcare software.
Translate customer insight into product and packaging decisions.
Track record of driving multi-vertical GTM initiatives with measurable growth.
Exceptional storytelling and executive communication skills.

Responsibilities

Define the Healthcare vertical strategy, including market sizing, segmentation, positioning, pricing and launch plans.
Shape product and packaging decisions by linking customer needs to monetization and adoption opportunities.
Lead GTM strategy and execution with naming, messaging, content, enablement, and demand activation.
Act as a strategic thought partner, briefing leadership on trends and opportunities and prioritizing investments.

Skills

Product marketing leadership

Healthcare software GTM

Strategic storytelling

Executive communication

Market analysis & modeling

Cross-functional influence

Job description

You’ll own end-to-end vertical strategy, drive cross-functional readiness, and lead thought leadership and analyst engagements to accelerate expansion.

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